The Appinio
Crypto Spotlight

Appinio Crypto Spotlight

NFTs, cryptocurrencies and neo banking got everyone talking — or is it rather a topic for the "digital bubble" we're in? In the brand new Spotlight we will take a closer look.

Brits and crypto — a match made in heaven?

  • Who already owns crypto or NFTs and who is interested in an investment?
  • Where are Brits looking for trustworthy information about crypto and whom do they trust when it comes to investments?
  • Download the Spotlight and get all the info at a glance
Crypto Landing Page Visual UK

Cryptocurrencies international

Download now

How are cryptocurrencies seen in other markets? Are Americans, Spaniards, Germans and Frenchmen more open minded? Find out— the Spotlight is available for each of the markets above in the respective language.


→Crypto Spotlight USA

→Crypto Spotlight Germany

→Crypto Spotlight France

→Crypto Spotlight Spain

Future of Work Report 2021

Who was surveyed?

Study design

For our first Crypto Spotlight we surveyed 1.000 participants between 18 and 65 years, nationally representative by age and gender in the United Kingdom.

Among others, it addresses the following questions:

  1. What kind of investments are Brits planning to do next?
  2. How do Brits seek investment advice?
  3. Who is the classic crypto buyer? Are there differences between genders and age groups?
  4. Which cryptocurrencies are the most popular?
  5. And what about NFTs? Who is buying them and why?



About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

CEO & Founder
Jonathan Kurfess

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1,000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

Philipp WestermeyerOMR_Logo