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The Appinio Hype Tracker

Appinio Hype Tracker

Tracking consumer trends is slippery. Will what’s hot now last, or will the bubble burst? Are NFTs and the Metaverse just exciting because they’re novel or do they really have longevity? 

Track some of the key trends happening today, directly from the consumers:

  • Find out what’s top of mind for US consumers
  • What are Americans most loved brands of the moment across each category?
  • Subscribe now and never miss out on the key trends ever again!

Biweekly updates: the voice of the consumer, straight to your inbox.


What's inside?


Weekly Insights

This week —
Frozen Food 

With a special theme every issue, get the latest insights on topics like sustainability, hypebeast sneakers and other hotly hyped topics.


Hype Tracker

Be the first to know the latest trends 

Get front row access to consumers’ thoughts on the hottest topics, hand picked from industry experts.


Consumer Behavior Tracker 

Products, brands and passionpoints — which brands are consumers loving? Who’s top of  mind and which brands are winning the sustainability challenge?

Who was surveyed?

Study design

On a biweekly basis, the Hype Tracker surveys 1,000 participants in the United States between 16 and 65 years, nationally representative by age and gender.

Among others, the Hype Tracker covers the following topics:

  1. What do Americans think about trends and hot topics like NFTs, sustainability and the Metaverse?
  2. Which brands do they prefer in certain product categories?
  3. Which brands are top-of-mind and which are perceived as most sustainable?  
  4. What are the product categories that Americans can't live without? 



About Appinio

Appinio is a global market research platform based in Hamburg, which enables companies to obtain thousands of opinions from specific target groups around the world in just a few minutes. For the first time, everyone can validate their decisions and ideas in real time thanks to the results representative of consumers.


With nearly a decade of experience in the implementation and integration of innovative solutions within marketing and strategic decision-making processes, Ben is frontlining access to faster market innovation for decisionmakers everywhere.

Bildschirmfoto 2022-06-01 um 16.26.45
Director Sales
Benedikt Helbach

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1,000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

Philipp WestermeyerOMR_Logo