The Appinio
Crypto Spotlight

Appinio Crypto Spotlight

Web3, cryptocurrencies and NFTs have set the world alight — is the world of blockchain based tech less volatile than you might think? We take a deep dive in Appinio’s latest Spotlight.

Americans and crypto — a match made in heaven?

  • What's the appetite for NFTs and what' the crossover with those investing in crypto?
  • Where are Americans looking for trustworthy information about crypto and whom do they trust when it comes to investments?
  • Download the Spotlight and get all the info at a glance
Crypto Landing Page Visual US

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What's the perception of cryptocurrencies in other markets, and what's the appetite for investment? Who in Europe has the most open-minded investor mindset? Our Spotlight is available in several languages.


→Crypto Spotlight UK

→Crypto Spotlight Germany

→Crypto Spotlight France

→Crypto Spotlight Spain

Crypto Spotlight

Who was surveyed?

Study design

For our first Crypto Spotlight we surveyed 1.000 participants between 18 and 65 years, nationally representative by age and gender in the United States.

Among others, it addresses the following questions:

  1. What kind of investments do Americans have their hearts set on? 
  2. How do Americans seek investment advice?
  3. Who is the classic crypto buyer? What are the key differences by demographic?
  4. Which cryptocurrencies are the most popular?
  5. And who is buying NFTs and why?



About Appinio

Appinio is a global market research platform based in Hamburg, which enables companies to obtain thousands of opinions from specific target groups around the world in just a few minutes. For the first time, everyone can validate their decisions and ideas in real time thanks to the results representative of consumers.With more than 7 years of experience in the implementation and integration of innovative solutions within marketing and strategic decision-making processes, Javier Corral is one of the core team iterating Appinio’s successes in the US.

Javier Corral
Javier Corral
Client Relations - US Market

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1,000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

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