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“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok has taken the world by storm. Two years on, the most downloaded app of 2020 and 2021 is now one of the most influential drivers of Gen Z consumption. The appeal? Anybody can post and go viral thanks to TikTok’s unique algorithm which is engineered for virality.

 

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“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok

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Appinio Research   •   Jun 8, 2022 10:34:11 AM
Sustainable Business Practices for Brands: the value of transparency

In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of

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Coffee consumption in the UK - Appinio Study

Because nothing gets done without coffee, not even this blog post

 

Poured down in a rush at breakfast or as a pick-me-up before

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Silent like a ninja, leaves no traces of smelly exhaust fumes and state-of-the-art technology - this is the picture we have of

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The ultimate E-mobility guide 2022: everything you need to know about electric ...

Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the

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Appinio Research   •   Nov 17, 2021 3:38:54 PM
Everything You Need to Know About the Likert Scale | Appinio

Are you happy? Are you satisfied? These questions are probably some of the hardest to answer in life and are relevant within

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The Ultimate NPS Guide 2022: All You Need to Know About the Net Promoter Score

Modern marketing offers many possibilities and tools to calculate success and to put a product or service in a new, more

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The Ultimate FMCG Guide 2022: All about the Fast Moving Consumer Goods Sector

Think about a carton of milk, a tube of toothpaste, or a bottle of mineral water. When was the last time you bought these

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Appinio Research   •   Aug 16, 2021 2:13:30 PM
Insights Into the Mental Health Pandemic in the UK

It’s easy to feel optimistic about the gradual lifting of lockdown restrictions; we first got to see schools open again, got the

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Appinio Research   •   Aug 6, 2021 12:19:53 PM
Smartphone Usage in The UK: More and Never Enough

Smartphones. We hate to love them, we love to hate them and we can’t imagine a life without them. Just 20 years ago, the average

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Appinio Research   •   Jul 26, 2021 11:43:28 AM
Appinio Study: The State of Pride and LGBTQ+ Awareness in The UK

 

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Appinio Research   •   Jul 7, 2021 3:59:19 PM
10 Gen Z Insights - Understanding the Next Generation's Habits and Trends

Gen Z are the trendsetters, the social media obsessors and the consumers every brand is trying to reach. But who are they, what

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Appinio Research   •   Jul 1, 2021 5:47:29 PM
Will the UK see a post-lockdown ‘Roaring 20s’?

In wave 11 of our Corona Consumer survey, around 48 percent of Brits reported having already been vaccinated. This is a

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Appinio Research   •   May 12, 2021 2:38:26 PM
The UK and the Coronavirus Pandemic - Insights from 5 representative Consumer ...

A lot has changed since 24th March when the market research platform Appinio published its first UK Coronavirus Consumer Study.

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Appinio Research   •   Aug 27, 2020 3:41:23 PM
10 Ways Coronavirus is Changing Consumer Behaviour in the UK

Appinio, the market research company has investigated the effects of the COVID-19 (coronavirus) pandemic on the everyday life and

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Appinio Research   •   May 14, 2020 2:18:04 PM