In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok has taken the world by storm. Two years on, the most downloaded app of 2020 and 2021 is now one of the most influential drivers of Gen Z consumption. The appeal? Anybody can post and go viral thanks to TikTok’s unique algorithm which is engineered for virality.
In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok
In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of
Because nothing gets done without coffee, not even this blog post
Poured down in a rush at breakfast or as a pick-me-up before
Silent like a ninja, leaves no traces of smelly exhaust fumes and state-of-the-art technology - this is the picture we have of
Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the
Are you happy? Are you satisfied? These questions are probably some of the hardest to answer in life and are relevant within
Modern marketing offers many possibilities and tools to calculate success and to put a product or service in a new, more
Think about a carton of milk, a tube of toothpaste, or a bottle of mineral water. When was the last time you bought these
It’s easy to feel optimistic about the gradual lifting of lockdown restrictions; we first got to see schools open again, got the
Smartphones. We hate to love them, we love to hate them and we can’t imagine a life without them. Just 20 years ago, the average
Gen Z are the trendsetters, the social media obsessors and the consumers every brand is trying to reach. But who are they, what
In wave 11 of our Corona Consumer survey, around 48 percent of Brits reported having already been vaccinated. This is a
A lot has changed since 24th March when the market research platform Appinio published its first UK Coronavirus Consumer Study.
Appinio, the market research company has investigated the effects of the COVID-19 (coronavirus) pandemic on the everyday life and
