Appinio's Market Research Blog

April 10, 2024 | 25min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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April 10, 2024 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

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April 10, 2024 | 34min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex challenges...

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April 1, 2024 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the pr...

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March 31, 2024 | 28min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds t...

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March 31, 2024 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single individua...

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March 29, 2024 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns? Enter...

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March 27, 2024 | 28min read

What is Sampling Error? Definition, Types, Examples

Have you ever wondered why survey results sometimes differ from reality or why estimates based on a sample don't always match the ...

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March 26, 2024 | 26min read

Situational Analysis: Definition, Methods, Process, Examples

Ever wondered how businesses make strategic decisions? How do they navigate through complex environments and stay ahead of the com...

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March 25, 2024 | 32min read

What is Ad Hoc Analysis and Reporting? Process, Examples

Have you ever needed to find quick answers to pressing questions or solve unexpected problems in your business? Enter ad hoc analy...

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March 19, 2024 | 28min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the likelih...

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March 5, 2024 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to gai...

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March 5, 2024 | 23min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range? Un...

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March 5, 2024 | 29min read

What is Sentiment Analysis? Guide, Tools, Uses, Examples

Have you ever wondered how businesses can understand what people really think about their products or services just by analyzing o...

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February 29, 2024 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those campaig...

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February 29, 2024 | 32min read

What is a Control Group? Definition, Uses, Examples

Have you ever wondered how researchers determine if a new medication is effective, or how businesses evaluate the impact of their ...

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February 18, 2024 | 29min read

What is Correlational Research? (+ Design, Examples)

Ever wondered how researchers explore connections between different factors without manipulating them? Correlational research offe...

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February 18, 2024 | 31min read

What is Statistical Analysis? Types, Methods, Software, Examples

Ever wondered how we make sense of vast amounts of data to make informed decisions? Statistical analysis is the answer. In our dat...

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February 16, 2024 | 31min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking o...

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February 15, 2024 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle. F...

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February 15, 2024 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is c...

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February 15, 2024 | 37min read

Internal Validity in Research: Definition, Threats, Examples

Ever wondered how researchers ensure that their findings accurately reflect cause-and-effect relationships? Understanding internal...

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February 9, 2024 | 40min read

What is UX Research? Methods, Process, Tools, Examples

Ever wondered how successful products and services are meticulously crafted to cater to your needs and preferences? User Experienc...

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February 9, 2024 | 38min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that ca...

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February 9, 2024 | 35min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empiric...

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February 2, 2024 | 44min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product ...

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February 2, 2024 | 33min read

What is Ordinal Data? Definition, Analysis, Examples

Have you ever wondered how researchers make sense of data with categories that have a clear order but unequal intervals? In the wo...

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January 21, 2024 | 38min read

What is Meta-Analysis? Definition, Research & Examples

Are you looking to harness the power of data and uncover meaningful insights from a multitude of research studies? In a world over...

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January 21, 2024 | 30min read

Customer Experience Management (CXM): Strategy, Software, Examples

Are your customers truly satisfied with their interactions with your brand? In a world where customer expectations are continually...

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January 17, 2024 | 35min read

What is Interaction Design? Principles, Process, Examples

Are you ready to dive into the dynamic world of Interaction Design, where every click, tap, and swipe holds the power to shape mem...

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January 16, 2024 | 29min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands ...

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January 16, 2024 | 46min read

What is Inferential Statistics? Definition, Types, Examples

Ever wondered how we can make confident predictions and informed decisions about large populations with just a limited sample of d...

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January 9, 2024 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the w...

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January 9, 2024 | 34min read

What Is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's essence?...

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January 3, 2024 | 35min read

What is Applied Research? Definition, Types, Examples

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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January 3, 2024 | 37min read

What is Ethnographic Research? Definition, Methods, Examples

Ever wondered how researchers immerse themselves in the intricacies of different cultures, communities, and human behaviors to unc...

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January 3, 2024 | 34min read

What is Product-Market Fit? Definition, Process, Examples

Ever wondered what separates successful products from the ones that fade into obscurity? The answer lies in one crucial concept: p...

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January 3, 2024 | 34min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the power...

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December 26, 2023 | 43min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in th...

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December 19, 2023 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of cost-benef...

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December 13, 2023 | 36min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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December 13, 2023 | 31min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or com...

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December 13, 2023 | 35min read

What Is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that ...

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December 12, 2023 | 43min read

How to Collect Customer Feedback? Tools, Examples

Are you eager to understand your customers' thoughts, preferences, and concerns on a deeper level? In today's business landscape, ...

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December 8, 2023 | 17min read

Corporate Social Responsibility: How to avoid Greenwashing, Pinkwashing & beyond

In today's interconnected business landscape, the significance of sustainability and ethical conduct is on the rise. Beyond the wa...

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December 4, 2023 | 43min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of ...

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December 6, 2023 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and eva...

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November 21, 2023 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative w...

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December 4, 2023 | 16min read

Factor analysis: decipher complex data and make better decisions

In today's fast-paced marketing world, making decisions based on data gives companies a real edge. But let's face it, collecting d...

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November 29, 2023 | 38min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance h...

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November 29, 2023 | 41min read

What Is A/B Testing? Guide, Tools, Examples

Are you looking to transform your digital strategies into data-driven successes? In today's dynamic online landscape, achieving op...

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November 25, 2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

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November 25, 2023 | 28min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and a...

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November 24, 2023 | 39min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's ...

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November 23, 2023 | 38min read

What is Descriptive Statistics? Definition, Types, Examples

Have you ever wondered how we make sense of the vast sea of data surrounding us? In a world overflowing with information, the abil...

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November 22, 2023 | 28min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world o...

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November 16, 2023 | 27min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to product...

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November 8, 2023 | 39min read

How to Conduct an Industry Analysis? Steps, Template, Examples

Are you ready to unlock the secrets of Industry Analysis, equipping yourself with the knowledge to navigate markets and make infor...

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November 6, 2023 | 32min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is t...

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November 1, 2023 | 28min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking thes...

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October 31, 2023 | 33min read

What is Thematic Analysis and How to Do It Step-By-Step?

Have you ever wondered how researchers make sense of the rich tapestry of qualitative data they gather from interviews, surveys, o...

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October 31, 2023 | 34min read

What is Gap Analysis? Steps, Template, Examples

Are you striving to bridge the divide between where your business currently stands and where you aspire it to be? Gap Analysis hol...

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January 3, 2024 | 32min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to succes...

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October 30, 2023 | 32min read

What Is FMCG (Fast Moving Consumer Goods)? A 2023 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving ...

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October 26, 2023 | 35min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

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October 18, 2023 | 36min read

What is a Decision Tree & How to Make One (+ Template)

Ever wondered how a simple concept like a Decision Tree can yield powerful insights and predictions in the complex world of machin...

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October 17, 2023 | 24min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a populat...

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October 11, 2023 | 38min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might it...

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October 5, 2023 | 29min read

How to Find Your Target Audience in 2024? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your t...

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October 5, 2023 | 28min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory r...

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October 11, 2023 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

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October 4, 2023 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer ...

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September 21, 2023 | 30min read

Top Research Methods in 2024: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep i...

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September 20, 2023 | 28min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power of...

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September 15, 2023 | 22min read

Psychographic Segmentation: A 2024 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic segme...

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September 13, 2023 | 23min read

What Is Market Segmentation? Types, Benefits, Examples

Are you ready to unlock the power of understanding your customers on a deeper level, tailor your strategies precisely, and gain a ...

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September 13, 2023 | 27min read

What Is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a sea...

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September 13, 2023 | 19min read

What is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

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September 13, 2023 | 12min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where second...

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September 12, 2023 | 10min read

What Is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making? That'...

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September 6, 2023 | 18min read

What Is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus grou...

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September 5, 2023 | 20min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you th...

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September 5, 2023 | 17min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to resonat...

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September 5, 2023 | 23min read

What is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the ...

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September 4, 2023 | 17min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the rig...

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August 15, 2023 | 8min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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August 15, 2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 15, 2023 | 7min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective ...

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the rea...

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July 3, 2023 | 7min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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July 3, 2023 | 11min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Market Resear...

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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June 22, 2023 | 8min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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June 1, 2023 | 11min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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June 1, 2023 | 13min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make informe...

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December 13, 2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022 | 19min read

Understanding Market Research: Everything You Need to Know

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times. Appinio...

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October 18, 2022 | 12min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

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October 18, 2022 | 11min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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October 20, 2022 | 9min read

Implicit Testing

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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October 17, 2022 | 13min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are d...

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October 17, 2022 | 10min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

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October 18, 2022 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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October 18, 2022 | 6min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance bet...

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October 18, 2022 | 7min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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October 18, 2022 | 11min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 18, 2022 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF analysis,...

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October 18, 2022 | 11min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies. During the development process, the c...

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October 18, 2022 | 5min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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October 20, 2022 | 12min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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October 20, 2022 | 6min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand im...

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October 20, 2022 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

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October 20, 2022 | 10min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two pop...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or ...

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October 20, 2022 | 10min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands. In order to survive in this highly compe...

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October 20, 2022 | 7min read

Pricing Analysis: The Gabor-Granger Method

Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's i...

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September 13, 2021 | 13min read

Everything You Need to Know About the Likert Scale 

Measuring subjective experiences such as happiness and satisfaction can be a challenging task, especially in the context of market...

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August 18, 2021 | 8min read

The Ultimate NPS Guide: All You Need to Know About the Net Promoter Score

In today's world of marketing, there are a multitude of tools and strategies available to gauge success and present products or se...

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