The UK and the Coronavirus Pandemic - Insights from 5 representative Consumer Studies
A lot has changed since 24th March when the market research platform Appinio published its first UK Coronavirus Consumer Study. It measured changes in everyday life, perception of the government and preventative measures from new regulations and information on the ongoing pandemic. Since then, Appinio surveyed 5,000 Brits between the ages of 16 and 65 and published a total of five Coronavirus Consumer Reports.