Client
Jägermeister
Industry
Consumer goods (liqueur)
Use Case
Creative test (advertising poster)
Employees
900
4 x 500 participants
Men & women: 21 to 39 years old in US; 18 to 39 years old in UK
14 questions
Field time: 24 hours
Jägermeister is a German success story. The herbal liqueur from Wolfenbüttel in Lower Saxony came onto the market in 1935 and has long been an internationally successful spirits brand. The spirits company Mast-Jägermeister SE is one of the world's leading premium producers and has been selling the world-famous herbal liqueur for over 80 years. It is based on a secret recipe of 56 different herbs, flowers and roots. Today, Jägermeister is marketed in over 140 countries. With total sales of 97 million 0.7 litre bottles in 2018, the brand with the stag is the best-selling premium liqueur in the world.
Before the product launch of a new line extension, Jägermeister wanted to find out whether the advertising poster designed for the new drink was eye-catching enough. It was also a question of investigating whether the new taste is communicated in an understandable way and whether the poster aroused curiosity to try it out.
Symbolic picture
Evaluating the impact of social media campaigns. Pulse Advertising tracks influencer campaigns with Appinio.
Evaluating the impact of social media campaigns. Pulse Advertising tracks influencer campaigns with Appinio.