Client
Pulse Advertising
Industry
Marketing & Advertising
Use Case
Campaign tracking & optimization
Employees
80
500 participants
Users exposed to campaign in Germany, Austria, and Switzerland
31 questions
Field time: 24 hours
Pulse Advertising is one of the leading influencer marketing agencies, offering a powerful network of over 20,000 social media influencers with a combined reach of over 1 billion users. Founded in 2014, Pulse Advertising began in Hamburg, Germany, and has since expanded its offices globally to Milan, Italy, London, United Kingdom, New York City, USA.
Pulse Advertising wanted to find out whether Instagram users had noticed a customer’s campaign, how they rated the campaign and the advertised product, and whether the campaign had increased the users’ willingness to buy the product.
Symbolic picture
Does the consumer understand and like the ad? How Jägermeister uses Appinio for quick creative tests of key visuals used in product advertising.
Does the consumer understand and like the ad? How Jägermeister uses Appinio for quick creative tests of key visuals used in product advertising.