Client
Universidad Villanueva
Industry
Education
Study
Concept Test
Concept Test
Marketing and communication executives. Prospective students
Use of Kano analysis
Duration: 48 hours
Universidad Villanueva is one of Madrid's longest running private universities and offers a wide range of undergraduate and master's degrees related to communication, education, psychology, business and law.
Universidad Villanuva promotes higher education based on personalized education, a university ecosystem centered on the individual, aiming for all those who are part of it to grow, develop, evolve and prepare for the future.
Universidad Villanueva was planning to launch its new strategic degrees, so it was crucial that the content of these degrees be relevant and in line with the needs of employers in the marketing departments of companies.
It was also essential to understand how these new degrees would be perceived by prospective students, so that strategic marketing and communication decisions would have a greater impact and be in line with the expectations of future students.
Imagen simbólica
Evaluating the impact of social media campaigns. Pulse Advertising tracks influencer campaigns with Appinio.
Evaluating the impact of social media campaigns. Pulse Advertising tracks influencer campaigns with Appinio.