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Christmas Spotlight

Christmas Spotlight UK

It's the most wonderful time of the year! Or is it? For lots of Brits Christmas time doubles as the most stressful time of the year and is associated with gift shopping, wrapping and prepping for food.

On the occasion of the upcoming First Advent Sunday, we dug a little deeper on how exactly Britons spend their Christmas holiday.

You'll get your hands on: 

  • The most popular and unwelcome gifts to receive
  • Drinks, dinner, family gatherings: How to Britons get together on Christmas?
  • Compact infographics and the latest data for a holly-jolly celebration
Download the Christmas Spotlight
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Who was surveyed?

Study design

For our first Christmas Spotlight we surveyed 1 000 participants between 16 and 65 years, nationally representative by age and gender in the United Kingdom.

Among others, it addresses the following questions:

  1. Which drinks do the Brits consume on Christmas to properly wash down all the delicious food? 
  2. Who already has all of the gifts and who will receive one?
  3. Which categories (e.g. multimedia, personal care) are the most popular for gifts?
  4. How important is the Christmas tree for the British households?
  5. What is the dinner of choice on Christmas and who is preparing it?

 

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Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

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