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Fashion Spotlight

Fashion Spotlight UK

Directly affected by the digital revolution and the sustainability movements, the fashion sector has experienced great changes in a relatively short time.

At Appinio, we were curious to hear what Britons really think about fashion to find out where the industry is heading in the British market. 

Download our Fashion Spotlight and get access to: 

  • Most relevant insights on consumer behaviour
  • Most recognised and talked-about brands in the UK
  • Trends on sustainability and second-hand fashion
  • Most popular online platforms to shop for fashion
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Study design

Our approach

For our first Fashion Spotlight, we surveyed 1 000 Britons between the age of 16 and 65, making up a nationally representative sample according to age and gender in the United Kingdom.


Our report provides data and reveals how consumer behaviour is changing among the British population in terms of fashion and the emerging trends present in the sector. Among other elements, it addresses the following questions: 


  1. How frequently do Britons purchase fashion products?
  2. What is the preferred way of shopping for fashion: online or offline? What are the main reasons for that?
  3. Which are the most recognized fashion brands in the UK? How do Britons engage with them on media platforms?  
  4. How common is it for the population to purchase sustainable fashion items? Which brands are perceived as sustainable? 
  5. The sustainable fashion scenario: Do Britons shop for sustainable fashion? Which are the most popular platforms for second-hand and vintage fashion in the UK?



How Appinio works

Create a survey

Make use of our templates or create your own customized survey

The Appinio panel answers

Our participants receive a push notification about the new survey and respond immediately

Results within minutes

Use the dashboard to track, analyze and export results in real-time

About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

CEO & Founder
Jonathan Kurfess

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

Philipp WestermeyerOMR_Logo