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Personal Care Report

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Almost no market changes as quickly as the consumer goods market. If you want to be successful in the long term, you have to know your customers and be able to have a quick turnaround in response to changes in their consumer behaviour.

At Appinio, we know how crucial it is to track and understand these changes. Therefore, we took a deep dive into the industry and created the FMCG Personal Care Report just for you.

Our FMCG Personal Care Report includes:

  • 40 pages of consumer behaviour insights
  • The latest data from the FMCG and personal care industry
  • Inspiration, trends, and innovations
UK - Landing Page - FMCG Personal Care

Study design

Our approach

For our first comprehensive industry report for the Fast Moving Consumer Goods Personal Care sector, we surveyed 1000 Britons between the age of 16 and 65, making up a nationally representative sample according to age and gender in the United Kingdom. 

Our report provides data and reveals how consumer behaviour is changing among the British population when buying personal care products and the emerging trends present in the sector. Among other elements, it addresses the following questions: 


  1. What does the purchasing behaviour of Britons look like? What core competencies are associated with shopping locations?
  2. How important are brands and how do they determine the purchasing patterns of different consumer types?
  3. What serves as a source of inspiration when buying new products? Do people tend to buy online or offline?
  4. What trends and technologies have already been tried? 
  5. What influence does the COVID-19 crisis have? 




How Appinio works

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Results within minutes

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About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

CEO & Founder
Jonathan Kurfess

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

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