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Travel Spotlight UK

Travel Spotlight UK

2020 has been a year like no other. It's no news that uncertain times come with a whole lot of challenges - and a whole lot of questions too. Undeniably, the COVID-19 pandemic has not only had a huge impact in every area of life but also completely reset the travel industry. 

At Appinio, we've set our minds to discover what the future might look like for this industry in the UK. Hence, as the first number of our Spotlight series, we present to you the Travel Spotlight.

Download our Travel Spotlight and get immediate access to: 

  • Most relevant insights on consumer behaviour
  • Top destinations and willingness to travel in the upcoming months
  • Trends, development, and the post-pandemic scenario of the sector

Study design

Our approach

For our first Travel Spotlight, we surveyed 1000 Britons between the age of 16 and 65, making up a nationally representative sample according to age and gender in the United Kingdom.


Our report provides data and reveals how consumer behaviour is changing among the British population in terms of travel and the emerging trends present in the sector. Among other elements, it addresses the following questions: 


  1. Who will travelling in the UK this year? Who will be traveling abroad this year? 
  2. What are the preferred accommodation types at the moment and how have these changed over time?
  3. What is the ideal trip length when travelling within the UK? How does it compare when travelling abroad? 
  4. What are the preferred international travel destinations?
  5. How do the Britons generally feel about travel insurance?

  6. What role do cancellation policies play? How important are they when travelling?



How Appinio works

Create a survey

Make use of our templates or create your own customized survey

The Appinio panel answers

Our participants receive a push notification about the new survey and respond immediately

Results within minutes

Use the dashboard to track, analyze and export results in real-time

About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

CEO & Founder
Jonathan Kurfess

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

Philipp WestermeyerOMR_Logo