Gamification enables high-speed panel
Smartphones are better than any device when it comes to conducting surveys and our unique app-based panel approach is what gives us higher panelist engagement, more authentic answers, and best-in-class data quality. It also means we get a representative, demographically-balanced panel since pretty much everyone has a smartphone today.
Gamification enables high-speed panel
A dedicated platform to share opinions
People enjoy sharing their opinions and seeing what others think. Driven by the pure pursuit of curiosity, users spend most of their time answering brief multiple choice questions and are given the chance to see how they match up against their peers.
A dedicated platform to share opinions
Immediate comparison of opinions with other users
Users create their own questions and receive feedback from the community
Credits earned through answering surveys can be donated or exchanged for vouchers
How we keep our panel motivated
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Push notifications
Prompting users to answer in real-time. -
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High user engagement
People love sharing opinions. Even more so when it feels like a game. -
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Close to people
We've made sharing opinions a natural part of everyday life. -
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It's a lot of fun (really)
The app is made with humans in mind, using novel engagement techniques. -
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It's addictive
Thanks to various incentives and cool UX, users open the app regularly. -
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New rules
It's not about squeezing old-school market research into mobile format. We've completely reinvented it.
