Latest Update: 30th of June 2021

Coronavirus Insights:
Life has rapidly changed

Life in the United Kingdom is currently largely determined by the COVID-19 pandemic.

For this reason, Appinio has set up extensive tracking to find out what effects the virus has on the British population.

Report details:

  • 1000 participants
  • Nationally representative by age and gender
  • Over 35 pages of consumer behavior insights

Download Report

March 2020:
Initial study and first Report

With the initial study on March 24, Appinio analysed the implications of the COVID-19 pandemic on everyday life in the UK and the buying behaviour of the population. The comprehensive survey was answered by 1.000 Brits between the ages of 16 and 65 and is representative of the population by age and gender. It covers the following areas:


  1. General concerns
  2. Concerns about health
  3. Sources of information and trust
  4. Changes in leisure activities
  5. Buying behaviour foodstuffs
  6. Buying behaviour other products
  7. Brand loyalty


Download report


Screenshot Corona-Report

Kostenlose Marktforschung zur Corona-Krise

Viele Unternehmen sind von der COVID-19 Pandemie betroffen und suchen nach Wegen und Mitteln, um diese Krise zu bewältigen. Wir von Appinio wollen helfen, indem wir einen einfachen Zugriff zu Marktforschungsumfragenermöglichen.

Kostenlose Credits:

Für alle NGOs, Kliniken etc. sowie Unternehmen und Medienhäuser, die einen Informationsauftrag o. Ä. für die Gesellschaft haben.
50% Rabatt auf Credits:
Für alle kleinen und mittelständischen Unternehmen (bis zu 100 Mitarbeiter), die die Implikationen der Corona-Krise auf ihr Unternehmen untersuchen wollen.
*Nur Studien in Deutschland. Angebot vorläufig gültig bis 31.04.2020

About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

Der Gründer von Appinio Jonathan KurfessAppinio-Founder
Jonathan Kurfess

What Appinio does?

Test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 50+ markets. Over 400 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do customers say?

"Appinio makes possible what is indispensable for marketers today: quick insight into the opinion of the target group."

Philipp WestermeyerOMR_Logo