Latest update: 9th of March 2022

Coronavirus Insights

Life in the United Kingdom is currently largely determined by the COVID-19 pandemic.

For this reason, Appinio has set up extensive tracking to find out what effects the virus has on the British population. The report is published biweekly with changing special topics regarding latest topics.

Report details:

  • 1,000 participants
  • Nationally representative by age and gender
  • Over 35 pages of consumer behaviour insights
UK - Landing Page - Corona-4

Study design

Our approach

With the initial study on March 24, Appinio analysed the implications of the COVID-19 pandemic on everyday life in the UK and the buying behaviour of the population. The comprehensive survey was answered by 1.000 Brits between the ages of 16 and 65 and is representative of the population by age and gender. It covers the following areas:


  1. General concerns
  2. Concerns about health
  3. Sources of information and trust
  4. Changes in leisure activities
  5. Buying behaviour foodstuffs
  6. Buying behaviour other products
  7. Brand loyalty

How Appinio works

Create a survey

Make use of our templates or create your own customized survey

The Appinio panel answers

Our participants receive a push notification about the new survey and respond immediately

Results within minutes

Use the dashboard to track, analyze and export results in real-time

About Appinio

Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.

Jonathan Kurfess
CEO & Founder

What does Appinio do?

We test concepts and designs, measure brand awareness or track brands and campaigns. We provide your target group and enable you to find out what your customers think.

Who uses Appinio?

As the fastest solution for market research, Appinio provides feedback from 90+ markets. Over 1000 companies from all industries use Appinio's comprehensive platform to turn agility and consumer centricity into reality.

What do our customers say about us?

"Appinio makes possible what is nowadays essential for marketers: to quickly get insights into the opinion of a target group."

Philipp WestermeyerOMR_Logo