Appinio's Market Research Blog

August 13, 2026 | 15min read

A day in the life of a Research Consultant

There are many versatile career paths, but few combine client-facing project management with deep expertise in research methodolog...

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August 4, 2026 | 20min read

The 6 best Brand Trackers: Which one actually measures your Brand's Health?

Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the q...

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July 17, 2026 | 11min read

How surveys can be built seamlessly for advanced research

When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things: ...

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June 9, 2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.

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July 17, 2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales. I...

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June 1, 2026 | 3min read

Why Mental Availability insights stall – and how to fix it

Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations th...

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June 8, 2026 | 6min read

Beyond Demographics: The power of psychographic target segmentation

Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales. Demo...

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April 30, 2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just abou...

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March 13, 2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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August 25, 2026 | 14min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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February 3, 2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance be...

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September 4, 2026 | 5min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become a...

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