Trusted by 3,000+ world industry leaders to deliver the insights that matter
See what sets us apart
Global panel
Trusted insights from our proprietary global panel.
The quality of your insights is only as good as the people providing them. While many platforms rely on "rented" third-party samples - exposing your research to the risks of bot fraud and unengaged "professional" survey-takers - Appinio does things differently.
We give you direct access to our proprietary global panel, built around a mobile-first app that consumers actually enjoy using. By prioritizing a gamified, high-quality user experience, we ensure your data comes from an intrinsically motivated community providing honest, thoughtful feedback in real-time.
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Access 190+ markets: Seamlessly execute multi-country studies through our vetted global network of 100M+ consumers.
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Target niche audiences anywhere: With over 8,500 targeting attributes, you can pinpoint specific UK segments or global personas with granular precision.
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Data integrity by design: Our "Human + AI" verification layers, combining machine learning with rigorous manual checks, guarantees the highest data quality for total confidence.
Appinio boards
Data you can actually use and insights you can actually share.
Why wait for a static PDF report that’s out of date the moment it hits your inbox? In a fast-moving market, you need the ability to explore your data, not just read it. Appinio Boards transform raw survey results into dynamic, interactive visualizations, giving you a live pulse on your research as it happens.
Forget spending hours manually cleaning data or formatting charts. Our intuitive dashboards allow you to filter, cross-tab, and visualize complex datasets with a single click. It’s the shortest path from "collecting data" to "presenting a strategy" that your entire organization can get behind.
- Live Data Exploration: Watch your results update in real-time. Slice and dice your data by any demographic or custom attribute instantly.
- Stakeholder-Ready Visuals: Create professional, board-ready dashboards that can be shared via a live link, no more bulky attachments or version control issues.
- Advanced Analytics, Simplified: Perform significance testing, net promoter scoring (NPS), and trend analysis without needing a data science degree.
Client case study: Driving global growth for Rémy Cointreau
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Client use cases
Making better data-driven decisions starts with selecting the right research use case. Whatever your challenge is, rest assured, we’ve got just the tool for it.
Psychographic target group analysis
Psychographic target group analysis identifies the underlying motives and attitudes that drive consumer behaviour, letting you segment and profile beyond basic demographics.
Product Development
From Concept Testing to Conjoint Analysis and MaxDiff Scaling, our end-to-end research suite validates every stage of your product pipeline - ensuring development is driven by high-intent consumer demand.
Brand tracking with Mental Availability
Mental Availability measures how easily a brand comes to mind in relevant buying situations (Category Entry Points). It reveals the breadth and strength of brand associations in consumers’ minds.
No matter the size, the industry or the research goals, all our clients have one thing in common. They love getting answers fast.
The support you get from our team of best-in-class research consultants is simply unbeatable.
Camper
Ana Alonso, Digital Comms Specialist
"For the past three years, we've integrated the Appinio platform as a key tool for our Brand Tracking. The Appinio team has become a strategic partner, showing interest in understanding our specific needs and providing invaluable expert guidance, helping us define and refine the best strategy for measuring brand awareness. The platform is fast and easy to use, allowing us to transform large volumes of data into clear, actionable insights with unparalleled agility. This high level of professionalism and Appinio's ability to guide us from start to finish are key factors that allow us to make strategic decisions faster and with greater confidence."
Kao
Christina Ernst, Market Research Manager
“At Kao, we put our consumers at the center of all our decisions. That’s why our collaboration with Appinio is invaluable for us. The speed, flexibility, and excellent price-performance ratio allow us to gain consumer insights efficiently and make data-driven decisions. Beyond the outstanding platform, the incredibly friendly and competent team makes working with Appinio a real pleasure. Their support ensures that we can seamlessly integrate research into our strategies and respond to market needs with agility.”
Mar 16, 2025
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