Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become a strategic partner. Discover how you can unleash your full potential in the AI era with six decisive steps.
Manual data analysis, the tedious task of setting up questionnaires and battling with huge cemeteries of numbers - these tasks not only take time, but also slow down real insights storytelling. But this is exactly where the biggest opportunity for decades lies for market researchers like you!
It's not about machines taking over your work, but about them relieving you of the operational burden. This creates space for what really matters: Strategic consulting, honing deep insights and turning data into actionable recommendations.
In this article, we'll show you how to use smart tools to deliver results faster,stay adaptable and evolve from data manager to knowledgable all-rounder. Prepare yourself to actively shape change!
1. Get rid of routine
Leave the tedious aspects such as questionnaire creation or manual data analysis to AI-driven tools. This will make room for the tasks that really help you and your company move forward.
2. Remain adaptable
See change as an opportunity: the rapid developments around AI in particular make working as a researcher more efficient and exciting. Stay open to new methods and process innovations - and be an active part of the change.
3. Sharpen insights
Use AI to gain in-depth insights faster for open answers and derive truly relevant recommendations for acute business issues. The best market researchers are those who can translate the analysis output into real added value.
4. Deliver results faster
"Time to insights" is becoming increasingly important: through the intelligent use of AI, you can complete operational analyses with one click and focus attention on creative and strategic work.
5. Advise strategically
Focus on storytelling: fewer number cemeteries, more orientation! Turn data into actionable recommendations for management and all stakeholders.
6. Become an all-rounder
With the growing importance of AI and increasing efficiency, there is no longer a need for highly specialized individual experts. What is needed are "knowledgable all-rounders" who have a broad understanding of methods, industries and business - as well as strong soft skills such as empathy, communication and relationship building.
Instead of pure methodological expertise, flexibility, a connection to business problems and the ability to think outside the box are what count. Those who are confident in many use cases and methods will also remain in demand in the AI-driven world of work.
Try the Appinio platform for free and get to know us!