Appinio Research
The Market Research blog is written by Appinio’s research consultants, who specialize in developing and advancing modern market research methods. As the minds behind Appinio’s advanced methodological toolkit, they design, test, and implement innovative research approaches directly within the Appinio platform. Constantly up to date with the latest developments in market research, they actively share their expertise through webinars, masterclasses, and panel discussions. Many of the team members also teach at universities and contribute to academic research, with studies published in scholarly literature and industry-specific journals. Their work bridges academic rigor with practical application, making complex research methods accessible, actionable, and relevant for real-world decision-making. An example scientific paper of our Director of Research Louise Leitsch together with the University of Amsterdam can be found here. One of her masterclasses from the OMR 2025 in Hamburg here.
30.04.2026 | 16min read
Market research trends in the tech industry: What's changing in 2026
27.01.2026 | 4min read
Six career tips for market researchers in the AI era
02.12.2025 | 5min read
MRMW 2025: Event Recap
23.02.2026 | 5min read
Smart buying moments: How CEPs help your brand grow
23.02.2026 | 8min read
The power of market research: How McCain conquered the market with CEPs
26.01.2026 | 5min read
Blending machine learning and human expertise for high-quality research data
02.12.2025 | 5min read
Trustly uses Appinio’s insights to revolutionize utility bill payments
20.03.2025 | 9min read
Track Your Customer Retention & Brand Metrics for Post-Holiday Success
30.10.2025 | 10min read
Creative Checkup – Optimize Advertising Slogans & Creatives for ROI
14.01.2025 | 10min read
Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4
20.03.2025 | 9min read
Beyond Demographics: Psychographics power in target group identification
14.01.2025 | 32min read
What is Convenience Sampling? Definition, Method, Examples
