What Is a Feasibility Study and How to Conduct It? (+ Examples)
Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a seasoned entrepreneur or a first-time project manager, understanding the intricate process of conducting a feasibility study is vital for making informed decisions and maximizing your chances of success.
This guide will equip you with the knowledge and tools to navigate the complexities of market, technical, financial, and operational feasibility studies. By the end, you'll have a clear roadmap to confidently assess, plan, and execute your project.
What is a Feasibility Study?
A feasibility study is a systematic and comprehensive analysis of a proposed project or business idea to assess its viability and potential for success. It involves evaluating various aspects such as market demand, technical feasibility, financial viability, and operational capabilities. The primary goal of a feasibility study is to provide you with valuable insights and data to make informed decisions about whether to proceed with the project.
Why is a Feasibility Study Important?
Conducting a feasibility study is a critical step in the planning process for any project or business. It helps you:
- Minimize Risks: By identifying potential challenges and obstacles early on, you can develop strategies to mitigate risks.
- Optimize Resource Allocation: A feasibility study helps you allocate your resources more efficiently, including time and money.
- Enhance Decision-Making: Armed with data and insights, you can make well-informed decisions about pursuing the project or exploring alternative options.
- Attract Stakeholders: Potential investors, lenders, and partners often require a feasibility study to assess the project's credibility and potential return on investment.
Now that you understand the importance of feasibility studies, let's explore the various types and dive deeper into each aspect.
Types of Feasibility Studies
Feasibility studies come in various forms, each designed to assess different aspects of a project's viability. Let's delve into the four primary types of feasibility studies in more detail:
1. Market Feasibility Study
Market feasibility studies are conducted to determine whether there is a demand for a product or service in a specific market or industry. This type of study focuses on understanding customer needs, market trends, and the competitive landscape. Here are the key elements of a market feasibility study:
- Market Research and Analysis: Comprehensive research is conducted to gather market size, growth potential, and customer behavior data. This includes both primary research (surveys, interviews) and secondary research (existing reports, data).
- Target Audience Identification: Identifying the ideal customer base by segmenting the market based on demographics, psychographics, and behavior. Understanding your target audience is crucial for tailoring your product or service.
- Competitive Analysis: Assessing the competition within the market, including identifying direct and indirect competitors, their strengths, weaknesses, and market share.
- Demand and Supply Assessment: Analyzing the balance between the demand for the product or service and its supply. This helps determine whether there is room for a new entrant in the market.
2. Technical Feasibility Study
Technical feasibility studies evaluate whether the project can be developed and implemented from a technical standpoint. This assessment focuses on the project's design, technical requirements, and resource availability. Here's what it entails:
- Project Design and Technical Requirements: Defining the technical specifications of the project, including hardware, software, and any specialized equipment. This phase outlines the technical aspects required for project execution.
- Technology Assessment: Evaluating the chosen technology's suitability for the project and assessing its scalability and compatibility with existing systems.
- Resource Evaluation: Assessing the availability of essential resources such as personnel, materials, and suppliers to ensure the project's technical requirements can be met.
- Risk Analysis: Identifying potential technical risks, challenges, and obstacles that may arise during project development. Developing risk mitigation strategies is a critical part of technical feasibility.
3. Financial Feasibility Study
Financial feasibility studies aim to determine whether the project is financially viable and sustainable in the long run. This type of study involves estimating costs, projecting revenue, and conducting financial analyses. Key components include:
- Cost Estimation: Calculating both initial and ongoing costs associated with the project, including capital expenditures, operational expenses, and contingency funds.
- Revenue Projections: Forecasting the income the project is expected to generate, considering sales, pricing strategies, market demand, and potential revenue streams.
- Investment Analysis: Evaluating the return on investment (ROI), payback period, and potential risks associated with financing the project.
- Financial Viability Assessment: Analyzing the project's profitability, cash flow, and financial stability to ensure it can meet its financial obligations and sustain operations.
4. Operational Feasibility Study
Operational feasibility studies assess whether the project can be effectively implemented within the organization's existing operational framework. This study considers processes, resource planning, scalability, and operational risks. Key elements include:
- Process and Workflow Assessment: Analyzing how the project integrates with current processes and workflows, identifying potential bottlenecks, and optimizing operations.
- Resource Planning: Determining the human, physical, and technological resources required for successful project execution and identifying resource gaps.
- Scalability Evaluation: Assessing the project's ability to adapt and expand to meet changing demands and growth opportunities, including capacity planning and growth strategies.
- Operational Risks Analysis: Identifying potential operational challenges and developing strategies to mitigate them, ensuring smooth project implementation.
Each type of feasibility study serves a specific purpose in evaluating different facets of your project, collectively providing a comprehensive assessment of its viability and potential for success.
How to Prepare for a Feasibility Study?
Before you dive into the nitty-gritty details of conducting a feasibility study, it's essential to prepare thoroughly. Proper preparation will set the stage for a successful and insightful study. In this section, we'll explore the main steps involved in preparing for a feasibility study.
1. Identify the Project or Idea
Identifying and defining your project or business idea is the foundational step in the feasibility study process. This initial phase is critical because it helps you clarify your objectives and set the direction for the study.
- Problem Identification: Start by pinpointing the problem or need your project addresses. What pain point does it solve for your target audience?
- Project Definition: Clearly define your project or business idea. What are its core components, features, or offerings?
- Goals and Objectives: Establish specific goals and objectives for your project. What do you aim to achieve in the short and long term?
- Alignment with Vision: Ensure your project aligns with your overall vision and mission. How does it fit into your larger strategic plan?
Remember, the more precisely you can articulate your project or idea at this stage, the easier it will be to conduct a focused and effective feasibility study.
2. Assemble a Feasibility Study Team
Once you've defined your project, the next step is to assemble a competent and diverse feasibility study team. Your team's expertise will play a crucial role in conducting a thorough assessment of your project's viability.
- Identify Key Roles: Determine the essential roles required for your feasibility study. These typically include experts in areas such as market research, finance, technology, and operations.
- Select Team Members: Choose team members with the relevant skills and experience to fulfill these roles effectively. Look for individuals who have successfully conducted feasibility studies in the past.
- Collaboration and Communication: Foster a collaborative environment within your team. Effective communication is essential to ensure everyone is aligned on objectives and timelines.
- Project Manager: Designate a project manager responsible for coordinating the study, tracking progress, and meeting deadlines.
- External Consultants: In some cases, you may need to engage external consultants or specialists with niche expertise to provide valuable insights.
Having the right people on your team will help you collect accurate data, analyze findings comprehensively, and make well-informed decisions based on the study's outcomes.
3. Set Clear Objectives and Scope
Before you begin the feasibility study, it's crucial to establish clear and well-defined objectives. These objectives will guide your research and analysis efforts throughout the study.
Steps to Set Clear Objectives and Scope:
- Objective Clarity: Define the specific goals you aim to achieve through the feasibility study. What questions do you want to answer, and what decisions will the study inform?
- Scope Definition: Determine the boundaries of your study. What aspects of the project will be included, and what will be excluded? Clarify any limitations.
- Resource Allocation: Assess the resources needed for the study, including time, budget, and personnel. Ensure that you allocate resources appropriately based on the scope and objectives.
- Timeline: Establish a realistic timeline for the feasibility study. Identify key milestones and deadlines for completing different phases of the study.
Clear objectives and a well-defined scope will help you stay focused and avoid scope creep during the study. They also provide a basis for measuring the study's success against its intended outcomes.
4. Gather Initial Information
Before you delve into extensive research and data collection, start by gathering any existing information and documents related to your project or industry. This initial step will help you understand the current landscape and identify gaps in your knowledge.
- Document Review: Review any existing project documentation, market research reports, business plans, or relevant industry studies.
- Competitor Analysis: Gather information about your competitors, including their products, pricing, market share, and strategies.
- Regulatory and Compliance Documents: If applicable, collect information on industry regulations, permits, licenses, and compliance requirements.
- Market Trends: Stay informed about current market trends, consumer preferences, and emerging technologies that may impact your project.
- Stakeholder Interviews: Consider conducting initial interviews with key stakeholders, including potential customers, suppliers, and industry experts, to gather insights and feedback.
By starting with a strong foundation of existing knowledge, you'll be better prepared to identify gaps that require further investigation during the feasibility study. This proactive approach ensures that your study is comprehensive and well-informed from the outset.
How to Conduct a Market Feasibility Study?
The market feasibility study is a crucial component of your overall feasibility analysis. It focuses on assessing the potential demand for your product or service, understanding your target audience, analyzing your competition, and evaluating supply and demand dynamics within your chosen market.
Market Research and Analysis
Market research is the foundation of your market feasibility study. It involves gathering and analyzing data to gain insights into market trends, customer preferences, and the overall business landscape.
- Data Collection: Utilize various methods such as surveys, interviews, questionnaires, and secondary research to collect data about the market. This data may include market size, growth rates, and historical trends.
- Market Segmentation: Divide the market into segments based on factors such as demographics, psychographics, geography, and behavior. This segmentation helps you identify specific target markets.
- Customer Needs Analysis: Understand the needs, preferences, and pain points of potential customers. Determine how your product or service can address these needs effectively.
- Market Trends: Stay updated on current market trends, emerging technologies, and industry innovations that could impact your project.
- SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal and external factors that may affect your market entry strategy.
Target Audience Identification
Knowing your target audience is essential for tailoring your product or service to meet their specific needs and preferences.
- Demographic Analysis: Define the age, gender, income level, education, and other demographic characteristics of your ideal customers.
- Psychographic Profiling: Understand the psychographics of your target audience, including their lifestyle, values, interests, and buying behavior.
- Market Segmentation: Refine your target audience by segmenting it further based on shared characteristics and behaviors.
- Needs and Pain Points: Identify your target audience's unique needs, challenges, and pain points that your product or service can address.
- Competitor's Customers: Analyze the customer base of your competitors to identify potential opportunities for capturing market share.
Competitive analysis helps you understand the strengths and weaknesses of your competitors, positioning your project strategically within the market.
- Competitor Identification: Identify direct and indirect competitors within your industry or market niche.
- Competitive Advantage: Determine the unique selling points (USPs) that set your project apart from competitors. What value can you offer that others cannot?
- SWOT Analysis for Competitors: Conduct a SWOT analysis for each competitor to assess their strengths, weaknesses, opportunities, and threats.
- Market Share Assessment: Analyze each competitor's market share and market penetration strategies.
- Pricing Strategies: Investigate the pricing strategies employed by competitors and consider how your pricing strategy will compare.
Demand and Supply Assessment
Understanding supply and demand dynamics is crucial for gauging market sustainability and potential challenges.
- Market Demand Analysis: Estimate the current and future demand for your product or service. Consider factors like seasonality and trends.
- Supply Evaluation: Assess the availability of resources, suppliers, and distribution channels required to meet the expected demand.
- Market Saturation: Determine whether the market is saturated with similar offerings and how this might affect your project.
- Demand Forecasting: Use historical data and market trends to make informed projections about future demand.
- Scalability: Consider the scalability of your project to meet increased demand or potential fluctuations.
A comprehensive market feasibility study will give you valuable insights into your potential customer base, market dynamics, and competitive landscape. This information will be pivotal in shaping your project's direction and strategy.
How to Conduct a Technical Feasibility Study?
The technical feasibility study assesses the practicality of implementing your project from a technical standpoint. It involves evaluating the project's design, technical requirements, technological feasibility, resource availability, and risk analysis. Let's delve into each aspect in more detail.
1. Project Design and Technical Requirements
The project design and technical requirements are the foundation of your technical feasibility study. This phase involves defining the technical specifications and infrastructure needed to execute your project successfully.
- Technical Specifications: Clearly define the technical specifications of your project, including hardware, software, and any specialized equipment.
- Infrastructure Planning: Determine the physical infrastructure requirements, such as facilities, utilities, and transportation logistics.
- Development Workflow: Outline the workflow and processes required to design, develop, and implement the project.
- Prototyping: Consider creating prototypes or proof-of-concept models to test and validate the technical aspects of your project.
2. Technology Assessment
A critical aspect of the technical feasibility study is assessing the technology required for your project and ensuring it aligns with your goals.
- Technology Suitability: Evaluate the suitability of the chosen technology for your project. Is it the right fit, or are there better alternatives?
- Scalability and Compatibility: Assess whether the chosen technology can scale as your project grows and whether it is compatible with existing systems or software.
- Security Measures: Consider cybersecurity and data protection measures to safeguard sensitive information.
- Technical Expertise: Ensure your team or external partners possess the technical expertise to implement and maintain the technology.
3. Resource Evaluation
Resource evaluation involves assessing the availability of the essential resources required to execute your project successfully. These resources include personnel, materials, and suppliers.
- Human Resources: Evaluate whether you have access to skilled personnel or if additional hiring or training is necessary.
- Material Resources: Identify the materials and supplies needed for your project and assess their availability and costs.
- Supplier Relationships: Establish relationships with reliable suppliers and consistently assess their ability to meet your resource requirements.
4. Risk Analysis
Risk analysis is a critical component of the technical feasibility study, as it helps you anticipate and mitigate potential technical challenges and setbacks.
- Identify Risks: Identify potential technical risks, such as hardware or software failures, technical skill gaps, or unforeseen technical obstacles.
- Risk Mitigation Strategies: Develop strategies to mitigate identified risks, including contingency plans and resource allocation for risk management.
- Cost Estimation for Risk Mitigation: Assess the potential costs associated with managing technical risks and incorporate them into your project budget.
By conducting a thorough technical feasibility study, you can ensure that your project is technically viable and well-prepared to overcome technical challenges. This assessment will also guide decision-making regarding technology choices, resource allocation, and risk management strategies.
How to Conduct a Financial Feasibility Study?
The financial feasibility study is a critical aspect of your overall feasibility analysis. It focuses on assessing the financial viability of your project by estimating costs, projecting revenue, conducting investment analysis, and evaluating the overall financial health of your project. Let's delve into each aspect in more detail.
1. Cost Estimation
Cost estimation is the process of calculating the expenses associated with planning, developing, and implementing your project. This involves identifying both initial and ongoing costs.
- Initial Costs: Calculate the upfront expenses required to initiate the project, including capital expenditures, equipment purchases, and any development costs.
- Operational Costs: Estimate the ongoing operating expenses, such as salaries, utilities, rent, marketing, and maintenance.
- Contingency Funds: Allocate funds for unexpected expenses or contingencies to account for unforeseen challenges.
- Depreciation: Consider the depreciation of assets over time, as it impacts your financial statements.
2. Revenue Projections
Revenue projections involve forecasting the income your project is expected to generate over a specific period. Accurate revenue projections are crucial for assessing the project's financial viability.
- Sales Forecasts: Estimate your product or service sales based on market demand, pricing strategies, and potential growth.
- Pricing Strategy: Determine your pricing strategy, considering factors like competition, market conditions, and customer willingness to pay.
- Market Penetration: Analyze how quickly you can capture market share and increase sales over time.
- Seasonal Variations: Account for any seasonal fluctuations in revenue that may impact your cash flow.
3. Investment Analysis
Investment analysis involves evaluating the potential return on investment (ROI) and assessing the attractiveness of your project to potential investors or stakeholders.
- Return on Investment (ROI): Calculate the expected ROI by comparing the project's net gains against the initial investment.
- Payback Period: Determine how long it will take for the project to generate sufficient revenue to cover its initial costs.
- Risk Assessment: Consider the level of risk associated with the project and whether it aligns with investors' risk tolerance.
- Sensitivity Analysis: Perform sensitivity analysis to understand how changes in key variables, such as sales or costs, affect the investment's profitability.
4. Financial Viability Assessment
A financial viability assessment evaluates the project's ability to sustain itself financially in the long term. It considers factors such as profitability, cash flow, and financial stability.
- Profitability Analysis: Assess whether the project is expected to generate profits over its lifespan.
- Cash Flow Management: Analyze the project's cash flow to ensure it can cover operating expenses, debt payments, and other financial obligations.
- Break-Even Analysis: Determine the point at which the project's revenue covers all costs, resulting in neither profit nor loss.
- Financial Ratios: Calculate key financial ratios, such as debt-to-equity ratio and return on equity, to evaluate the project's financial health.
By conducting a comprehensive financial feasibility study, you can gain a clear understanding of the project's financial prospects and make informed decisions regarding its viability and potential for success.
How to Conduct an Operational Feasibility Study?
The operational feasibility study assesses whether your project can be implemented effectively within your organization's operational framework. It involves evaluating processes, resource planning, scalability, and analyzing potential operational risks.
1. Process and Workflow Assessment
The process and workflow assessment examines how the project integrates with existing processes and workflows within your organization.
- Process Mapping: Map out current processes and workflows to identify areas of integration and potential bottlenecks.
- Workflow Efficiency: Assess the efficiency and effectiveness of existing workflows and identify opportunities for improvement.
- Change Management: Consider the project's impact on employees and plan for change management strategies to ensure a smooth transition.
2. Resource Planning
Resource planning involves determining the human, physical, and technological resources needed to execute the project successfully.
- Human Resources: Assess the availability of skilled personnel and consider whether additional hiring or training is necessary.
- Physical Resources: Identify the physical infrastructure, equipment, and materials required for the project.
- Technology and Tools: Ensure that the necessary technology and tools are available and up to date to support project implementation.
3. Scalability Evaluation
Scalability evaluation assesses whether the project can adapt and expand to meet changing demands and growth opportunities.
- Scalability Factors: Identify factors impacting scalability, such as market growth, customer demand, and technological advancements.
- Capacity Planning: Plan for the scalability of resources, including personnel, infrastructure, and technology.
- Growth Strategies: Develop strategies for scaling the project, such as geographic expansion, product diversification, or increasing production capacity.
4. Operational Risk Analysis
Operational risk analysis involves identifying potential operational challenges and developing mitigation strategies.
- Risk Identification: Identify operational risks that could disrupt project implementation or ongoing operations.
- Risk Mitigation: Develop risk mitigation plans and contingency strategies to address potential challenges.
- Testing and Simulation: Consider conducting simulations or testing to evaluate how the project performs under various operational scenarios.
- Monitoring and Adaptation: Implement monitoring and feedback mechanisms to detect and address operational issues as they arise.
Conducting a thorough operational feasibility study ensures that your project aligns with your organization's capabilities, processes, and resources. This assessment will help you plan for a successful implementation and minimize operational disruptions.
How to Write a Feasibility Study?
The feasibility study report is the culmination of your feasibility analysis. It provides a structured and comprehensive document outlining your study's findings, conclusions, and recommendations. Let's explore the key components of the feasibility study report.
1. Structure and Components
The structure of your feasibility study report should be well-organized and easy to navigate. It typically includes the following components:
- Executive Summary: A concise summary of the study's key findings, conclusions, and recommendations.
- Introduction: An overview of the project, the objectives of the study, and a brief outline of what the report covers.
- Methodology: A description of the research methods, data sources, and analytical techniques used in the study.
- Market Feasibility Study: Detailed information on market research, target audience, competitive analysis, and demand-supply assessment.
- Technical Feasibility Study: Insights into project design, technical requirements, technology assessment, resource evaluation, and risk analysis.
- Financial Feasibility Study: Comprehensive information on cost estimation, revenue projections, investment analysis, and financial viability assessment.
- Operational Feasibility Study: Details on process and workflow assessment, resource planning, scalability evaluation, and operational risks analysis.
- Conclusion: A summary of key findings and conclusions drawn from the study.
Recommendations: Clear and actionable recommendations based on the study's findings.
2. Write the Feasibility Study Report
When writing the feasibility study report, it's essential to maintain clarity, conciseness, and objectivity. Use clear language and provide sufficient detail to support your conclusions and recommendations.
- Be Objective: Present findings and conclusions impartially, based on data and analysis.
- Use Visuals: Incorporate charts, graphs, and tables to illustrate key points and make the report more accessible.
- Cite Sources: Properly cite all data sources and references used in the study.
- Include Appendices: Attach any supplementary information, data, or documents in appendices for reference.
3. Present Findings and Recommendations
When presenting your findings and recommendations, consider your target audience. Tailor your presentation to the needs and interests of stakeholders, whether they are investors, executives, or decision-makers.
- Highlight Key Takeaways: Summarize the most critical findings and recommendations upfront.
- Use Visual Aids: Create a visually engaging presentation with slides, charts, and infographics.
- Address Questions: Be prepared to answer questions and provide additional context during the presentation.
- Provide Supporting Data: Back up your findings and recommendations with data from the feasibility study.
4. Review and Validation
Before finalizing the feasibility study report, conducting a thorough review and validation process is crucial. This ensures the accuracy and credibility of the report.
- Peer Review: Have colleagues or subject matter experts review the report for accuracy and completeness.
- Data Validation: Double-check data sources and calculations to ensure they are accurate.
- Cross-Functional Review: Involve team members from different disciplines to provide diverse perspectives.
- Stakeholder Input: Seek input from key stakeholders to validate findings and recommendations.
By following a structured approach to creating your feasibility study report, you can effectively communicate the results of your analysis, support informed decision-making, and increase the likelihood of project success.
Feasibility Study Examples
Let's dive into some real-world examples to truly grasp the concept and application of feasibility studies. These examples will illustrate how various types of projects and businesses undergo the feasibility assessment process to ensure their viability and success.
Example 1: Local Restaurant
Imagine you're passionate about opening a new restaurant in a bustling urban area. Before investing significant capital, you'd want to conduct a thorough feasibility study. Here's how it might unfold:
- Market Feasibility: You research the local dining scene, identify target demographics, and assess the demand for your cuisine. Market surveys reveal potential competitors, dining preferences, and pricing expectations.
- Technical Feasibility: You design the restaurant layout, plan the kitchen setup, and assess the technical requirements for equipment and facilities. You consider factors like kitchen efficiency, safety regulations, and adherence to health codes.
- Financial Feasibility: You estimate the initial costs for leasing or purchasing a space, kitchen equipment, staff hiring, and marketing. Revenue projections are based on expected foot traffic, menu pricing, and seasonal variations.
- Operational Feasibility: You create kitchen and service operations workflow diagrams, considering staff roles and responsibilities. Resource planning includes hiring chefs, waitstaff, and kitchen personnel. Scalability is evaluated for potential expansion or franchising.
- Risk Analysis: Potential operational risks are identified, such as food safety concerns, labor shortages, or location-specific challenges. Risk mitigation strategies involve staff training, quality control measures, and contingency plans for unexpected events.
Example 2: Software Development Project
Now, let's explore the feasibility study process for a software development project, such as building a mobile app:
- Market Feasibility: You analyze the mobile app market, identify your target audience, and assess the demand for a solution in a specific niche. You gather user feedback and conduct competitor analysis to understand the competitive landscape.
- Technical Feasibility: You define the technical requirements for the app, considering platforms (iOS, Android), development tools, and potential integrations with third-party services. You evaluate the feasibility of implementing specific features.
- Financial Feasibility: You estimate the development costs, including hiring developers, designers, and ongoing maintenance expenses. Revenue projections are based on app pricing, potential in-app purchases, and advertising revenue.
- Operational Feasibility: You map out the development workflow, detailing the phases from concept to deployment. Resource planning includes hiring developers with the necessary skills, setting up development environments, and establishing a testing framework.
- Risk Analysis: Potential risks like scope creep, technical challenges, or market saturation are assessed. Mitigation strategies involve setting clear project milestones, conducting thorough testing, and having contingency plans for technical glitches.
These examples demonstrate the versatility of feasibility studies across diverse projects. Whatever type of venture or endeavor you want to embark on, a well-structured feasibility study guides you toward informed decisions and increased project success.
In conclusion, conducting a feasibility study is a crucial step in your project's journey. It helps you assess the viability and potential risks, providing a solid foundation for informed decision-making. Remember, a well-executed feasibility study not only enables you to identify challenges but also uncovers opportunities that can lead to your project's success.
By thoroughly examining market trends, technical requirements, financial aspects, and operational considerations, you are better prepared to embark on your project confidently. With this guide, you've gained the knowledge and tools needed to navigate the intricate terrain of feasibility studies.
How to Conduct a Feasibility Study in Minutes?
Speed and precision are paramount for feasibility studies, and Appinio delivers just that. As a real-time market research platform, Appinio empowers you to seamlessly conduct your market research in a matter of minutes, putting actionable insights at your fingertips.
Here's why Appinio stands out as the go-to tool for feasibility studies:
- Rapid Insights: Appinio's intuitive platform ensures that anyone, regardless of their research background, can effortlessly navigate and conduct research, saving valuable time and resources.
- Lightning-Fast Responses: With an average field time of under 23 minutes for 1,000 respondents, Appinio ensures that you get the answers you need when you need them, making it ideal for time-sensitive feasibility studies.
- Global Reach: Appinio's extensive reach spans over 90 countries, allowing you to define the perfect target group from a pool of 1,200+ characteristics and gather insights from diverse markets.
Join the loop 💌
Be the first to hear about new updates, product news, and data insights. We'll send it all straight to your inbox.