Smartphone Usage in The UK: More and Never Enough
Smartphones. We hate to love them, we love to hate them and we can’t imagine a life without them. Just 20 years ago, the average consumer would have been baffled by the prospect of having a fully mobile mini-computer that can fit in your pocket. Now, with lockdown restrictions across the world, we can’t imagine even living without smartphones. We shop, stream videos, play games, use social media, and sometimes even attend meetings on our phone. Undoubtedly, smartphones, along with the internet and other electronic devices, have made our lives easier especially in a time where we need to limit our physical interactions with people outside of our homes. In a study conducted in the UK, we set out to determine how the Brits relationships with their smartphones have changed since the pandemic began. Here are some of the key insights we’ve gathered from 1.000 Brits in a nationally representative survey, in terms of age and gender, in April 2021.