The Ultimate FMCG Guide: Everything You Need to Know About the Fast Moving Consumer Goods Sector
Think about a carton of milk, a tube of toothpaste, or a bottle of mineral water. When was the last time you bought these products? How much do you want to bet that it could not have been more than a week ago? For us, these are everyday items, products we no longer want to live without, but in industry jargon, they're referred to as FMCG - Fast Moving Consumer Goods. Because millions of people all over the world buy such products every day, a huge, billion-dollar market has established itself in which a number of brands compete with each other and want to win the hearts of consumers with new products. But what defines the industry, which companies are involved in the market? These are questions to which this guide provides answers, based on current study results from Appinio on the UK FMCG market - including unique insights into British target groups in the areas of food and hygiene products.