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Smartphone Usage in The UK: More and Never Enough

Smartphones. We hate to love them, we love to hate them and we can’t imagine a life without them. Just 20 years ago, the average consumer would have been baffled by the prospect of having a fully mobile mini-computer that can fit in your pocket. Now, with lockdown restrictions across the world, we can’t imagine even living without smartphones. We shop, stream videos, play games, use social media, and sometimes even attend meetings on our phone. Undoubtedly, smartphones, along with the internet and other electronic devices, have made our lives easier especially in a time where we need to limit our physical interactions with people outside of our homes. In a study conducted in the UK, we set out to determine how the Brits relationships with their smartphones have changed since the pandemic began. Here are some of the key insights we’ve gathered from 1.000 Brits in a nationally representative survey, in terms of age and gender, in April 2021.

 

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Smartphone Usage in The UK: More and Never Enough

Smartphones. We hate to love them, we love to hate them and we can’t imagine a life without them. Just 20 years ago, the

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Appinio Research   •   Jul 26, 2021 11:43:28 AM
Appinio Study: The State of Pride and LGBTQ+ Awareness in The UK

 

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Appinio Research   •   Jul 7, 2021 3:59:19 PM
10 Gen Z Insights - Understanding the Next Generation's Habits and Trends

Gen Z are the trendsetters, the social media obsessors and the consumers every brand is trying to reach. But who are they,

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Appinio Research   •   Jul 1, 2021 5:47:29 PM
Will the UK see a post-lockdown ‘Roaring 20s’?

In wave 11 of our Corona Consumer survey, around 48 percent of Brits reported having already been vaccinated. This is a

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Appinio Research   •   May 12, 2021 2:38:26 PM
The UK and the Coronavirus Pandemic - Insights from 5 representative Consumer ...

A lot has changed since 24th March when the market research platform Appinio published its first UK Coronavirus Consumer

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Appinio Research   •   Aug 27, 2020 3:41:23 PM
10 Ways Coronavirus is Changing Consumer Behaviour in the UK

Appinio, the market research company has investigated the effects of the COVID-19 (coronavirus) pandemic on the everyday life

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Appinio Research   •   May 14, 2020 2:18:04 PM