Appinio Blogs on Research and Consumer Behavior
Education
Market Research Blog
Learn everything about different aspects of market research, such as survey design, data collection, and analysis. It includes articles on topics such as the benefits of using online surveys, methods like TURF, Kano and more.
Studies
Insights Blog
Appinio provides you with data insights on consumer behavior for different trends and industries. Learn about hypes and preferences in retail, media, travel industry and more.
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27.07.2026 | 20min read
The 6 best Brand Trackers: Which one actually measures your Brand's Health?
Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the...
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17.07.2026 | 11min read
How surveys can be built seamlessly for advanced research
When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things:...
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08.06.2026 | 3min read
5 top takeaways from the Algorithmic Shopper® research
We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.
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01.07.2026 | 4min read
How FIFA World Cup avoidance affects consumer spending
The World Cup is one of the biggest sporting events on the planet. Billions of fans. Wall-to-wall coverage. Pubs packed to the...
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03.06.2026 | 12min read
Half Your Shelf Just Became Negotiable
By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027)
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03.06.2026 | 11min read
Why CPG's biggest trust problem is the most mundane one
By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) ·
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