What makes us tick

At Appinio we want to make the world a little bit more fact-based. Every day we bring brands and consumers closer, helping them understand one another better through an unbiased exchange of opinions. This helps businesses eliminate guesswork from everyday decision-making and lets literally anyone get instant answers and feedback from thousands of people in minutes (for free).

Our story

We built Appinio because we believed that traditional market research was broken: too slow, too expensive, too complex and yet the data quality was poor, as the respondents were primarily driven by monetary incentives.
jonathan kurfess

Jonathan Kurfess

CEO & Founder

“I remember noticing this for the first time when I was an intern at an FMCG company – I had no clue about the market I was working in and found myself constantly in search of consumer insights to validate my ideas. And guess what? There was no quick, easy and reliable way of doing so! My 23-year-old, naive self thought there has to be a better solution. So I got together with Max (COO & CFO) and Kai (CTO), and that’s how the idea for Appinio's all-in-one, real-time market research solution was born.

Fast-forward 8 years, and we're providing consumer data in real time to over 2000 happy clients – people just like me back in my FMCG days (except thanks to Appinio they actually think market research is exciting, not inefficient and boring.

Our journey in numbers

(we like numbers)

Founded in

Founded in 2014 in Hamburg

market-research

Growing sustainably and independently - no VC money

service

From 20 to 180 employees in 2 years

people

Over 2.000 happy Clients

custom-questions

1.8 billion opinions shared

Our data tells newsworthy stories

Bloomberg
Business insider
Expansion
Financial times
the telegraph
Bloomberg
Business insider
Expansion
Financial times
the telegraph
Bloomberg
Business insider
Expansion
Financial times
the telegraph
Bloomberg
Business insider
Expansion
Financial times
the telegraph
Süddeutsche Zeitung
forbes
el pais
vogue
Hamburger Abendblatt
Süddeutsche Zeitung
forbes
el pais
vogue
Hamburger Abendblatt
Süddeutsche Zeitung
forbes
el pais
vogue
Hamburger Abendblatt
Süddeutsche Zeitung
forbes
el pais
vogue
Hamburger Abendblatt

Our awards

(stop, you're making us blush)

2022

Deutscher Gründerpreis

Rising Stars

2020

Forbes 30 Under 30

Jonathan Kurfess – Media & Marketing

2020

Business Punk

Watchlist – 100 Gründer, Macher & Kreative

2019

Gunnar-Uldall-Wirtschaftspreis

Winner

2017

Top European
Business Startup

Pioneers Festival

2016

German Accelerator Program

Alumni

2015

Webfuture Award

Winner

2015

Best of Mobile

Winner – Enterprise solutions B2B

2015

Best of Hamburg

Winner

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