What makes us tick

At Appinio we want to make the world a little bit more fact-based. Every day we bring brands and consumers closer, helping them understand one another better through an unbiased exchange of opinions. This helps businesses eliminate guesswork from everyday decision-making and lets literally anyone get instant answers and feedback from thousands of people in minutes (for free).

Our story

We built Appinio because we believed that traditional market research was broken: too slow, too expensive, too complex and yet the data quality was poor, as the respondents were primarily driven by monetary incentives.

Jonathan Kurfess

Founder & Chairman

“I remember noticing this for the first time when I was an intern at an FMCG company – I had no clue about the market I was working in and found myself constantly in search of consumer insights to validate my ideas. And guess what? There was no quick, easy and reliable way of doing so! My 23-year-old, naive self thought there has to be a better solution. So I got together with Max (CEO) and Kai (CTO), and that’s how the idea for Appinio's all-in-one, real-time market research solution was born.

Fast-forward 8 years, and we're providing consumer data in real time to over 2000 happy clients – people just like me back in my FMCG days (except thanks to Appinio they actually think market research is exciting, not inefficient and boring)."