Use Case
Brand Tracking
Advantages of Brand Health Tracking
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![Hero-Icon_Usage]()
Mental availability considers context like situational cues, associations, and environmental triggers — yielding deeper comprehension of a brand's role in consumers' lives.
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![Hero-Icon_Purchase-1]()
Brands with high mental availability excel in capturing attention and driving sales, offering better predictive insights than traditional metrics.
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![Hero-Icon_Awareness-1]()
Mental availability mirrors real-world consumer behavior, gauging a brand's likelihood to surface in a consumer's mind in various contexts.
Use Case
Enhance brand awareness with insights
To get data-driven insights into your brand's performance parameters and empower decision-making from your target audience's perspective. Control your brand in the market, improve perception, drive growth and strengthen your brand equity.
Method
Dominate recall with Mental Availability
Mental Availability propels your brand into a permanent spot in consumers' mental landscape. Your name resounds across all pivotal considerations, kindling trust and fueling conversions effortlessly.
Method
Discover choice triggers with CEPs
Learn how to strategically position your brand within the intricate tapestry of consumer decision-making by leveraging Category Entry Points (CEPs), ensuring it emerges as the top choice.
KPIs to measure
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![Hero-Icon_Awareness]()
Mental Penetration (MPen)
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![Hero-Icon_Global]()
Mental Market Share (MMS)
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![Hero-Icon_Intrinsic-motivation]()
Share of Mind (SOM)
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![Hero-Icon_Panel]()
Network Size (NS)
