Appinio Webinars

From A/B Testing to Target Group Analysis: There's something for everyone in our webinars! In less than an hour, our research experts reveal best practices for the well-known methods and show how to apply them using exciting use cases and case studies. Free of charge, of course!

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The power of price elasticity: Pricing smarter amid economic instability

Discover why price elasticity is the metric to monitor right now - and how mastering it can protect your margins, boost consumer loyalty, and keep your brand ahead amid challenging market conditions.
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What's hot in market research in 2025

Curious how market leaders are preparing for the future of insights? Join us to uncover how the shift from Consumer Research to Consumer Science is revolutionizing the industry and dive into the disruptions transforming market research.
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From theory to impact

Discover how Raiffeisen Bank International (RBI) strengthened its brand using the insights uncovered through Mental Availability market research with Appinio. Learn how this data informed actionable strategies to transform consumer awareness and grow.
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Sep 26, 2024 10:00 BST

Your data knows it best – Track Your Customer Retention and Brand Metrics for Post-Holiday Success

Elevate your customer retention strategy and keep your audience engaged with proven methods for tracking brand health and retention metrics. Learn to leverage data to maintain strong customer loyalty well beyond the holiday season.
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Sep 19, 2024 10:00 BST

NOT all PR is good PR – Optimize Your Advertising Slogans and Creatives for Maximum ROI

Enhance the impact of your advertising with insights on crafting the perfect slogans and creatives that captivate and convert. The Holiday Season is marked by a significant increase in consumer activity and competition, making it crucial to stand out.
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Sep 12, 2024 10:00 BST

The Price is Right – is it though? Find the Optimal Price for Your Holiday Promotions

Unlock the secrets of optimal pricing for your holiday promotions. Learn to determine the best price points to maximize profits and attract customers during Black Friday and Christmas sales by exploring different methods.
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Vol1-1

Sep 5, 2024 10:00 BST

Would they buy it? How Psychographics make sure you're really getting to your target audience

As many brands will try to appeal to broad audiences, you will learn how to stand out by understanding customer behavior during this competitive period.
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May 29, 2024 16:00 CET

Unlocking Market Growth: Mastering TURF for Strategic Success

Discover how to identify the most effective combinations of products or services to maximize market potential and learn how you can outmanoeuver competition with strategic insights.
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Apr 18, 2024 16:00 CET

Charting Success: Advanced Strategies for Successful Research Designs

Delve into the realm of triumph in research methodologies with our upcoming webinar, where we unveil the secrets behind crafting unbeatable research designs. Join us to gain exclusive insights and secure your path to exceptional research success.
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Feb 20, 2024 16:00 CET

Unveiling the Power of Informed Decision-making

Gain a deep understanding of market research and its importance in today's fast-paced business landscape. Together with Houssein, you will discover how market research drives growth, fosters innovation, and enhances customer satisfaction.
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Feb 8, 2024 16:00 CET

What's hot in market research in 2024

Ready for the future of market research? Gain insights into the latest trends and advancements shaping the industry, find out what customers want in 2024 and beyond, and unlock the potential of AI, dynamic reporting, and more.
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From Zero to Significance

While 0.05 is often seen as the golden number in significance testing, there's more to discover. Let's unravel the intricacies and pitfalls of significance tests that will help you obtain truly reliable results.
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Decoding Representativeness

Whether you are a pro or just starting out in research, revisiting the fundamentals is a valuable step. In this episode, we will look into representativeness, a crucial concept in market research that helps you get meaningful results.
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Supercharge your Brand Health Tracker with Mental Availability

Deep dive into everything you need to know about the new concept of Mental Availability and how to set up the perfect brand tracker based on the methodology.
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Competitor analysis

Become a market research professional during your lunch break! In this Lunch & Learn webinar, our experts reveal the benefits of a competitor analysis, tell you how to use it and how to stay one step ahead of the competition.
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