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En moins d'une heure, nos experts décryptent les dernières méthodologies et partagent leurs conseils pour des enquêtes réussies - le tout illustré par des études de cas passionnantes. Et c'est gratuit, bien entendu !

FR MKT_Apéritif

31 mars 2026 12:00 CET

L’apéritif : rituel immuable ou pratique en mutation ?

Moment de convivialité par excellence, l’apéritif occupe une place singulière dans le quotidien des Français. Mais derrière une tradition solidement ancrée, les habitudes évoluent : la fréquence tend à s'éroder, les préférences se diversifient, de ...
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28 janv. 2026 15:00 CET

What's hot in market research 2026?

In 2026, your research platform isn't just a tool—it's a strategic partner, the back-bone of your everyday decision making. The future isn't about choosing between AI and human expertise—it's about how they unite powerfully. Set yourself up for success ...
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9 sept. 2025 11:00 CET

Skincare & Haircare : ce que la Gen Z attend vraiment des marques

En matière de Skincare & Haircare, la Gen Z redéfinit les règles du jeu. Routines pointues, exigences spécifiques, influences diverses… Les jeunes consommatrices n’achètent pas au hasard, elles savent précisément ce qu’elles veulent et comment le trouver.
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25 mars 2025 11:00 CET

Petit déjeuner & Snacking : les tendances qui redessinent le marché

Si le snacking relève surtout d’une gourmandise assumée, le petit déjeuner est parfois perçu comme une contrainte, un passage obligé pour bien commencer la journée. Alors, quelles sont les habitudes et préférences des Français ? Quelles nouvelles envies ...
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What's hot in market research in 2025

Curious how market leaders are preparing for the future of insights? Join us to uncover how the shift from Consumer Research to Consumer Science is revolutionizing the industry and dive into the disruptions transforming market research.
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26 nov. 2024 11:00 CET

Le juste prix : stratégies et analyses pour un positionnement gagnant

Dans un contexte de marché toujours plus concurrentiel, le prix peut faire toute la différence. Trouver le point d’équilibre entre la valeur perçue par vos clients et la compétitivité de vos offres nécessite une approche fine et mesurée.
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Vol1-3-1

26 sept. 2024 10:00 BST

Your data knows it best – Track Your Customer Retention and Brand Metrics for Post-Holiday Success

Elevate your customer retention strategy and keep your audience engaged with proven methods for tracking brand health and retention metrics. Learn to leverage data to maintain strong customer loyalty well beyond the holiday season.
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Vol1-2

19 sept. 2024 10:00 BST

NOT all PR is good PR – Optimize Your Advertising Slogans and Creatives for Maximum ROI

Enhance the impact of your advertising with insights on crafting the perfect slogans and creatives that captivate and convert. The Holiday Season is marked by a significant increase in consumer activity and competition, making it crucial to stand out.
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Vol1-1-1

12 sept. 2024 10:00 BST

The Price is Right – is it though? Find the Optimal Price for Your Holiday Promotions

Unlock the secrets of optimal pricing for your holiday promotions. Learn to determine the best price points to maximize profits and attract customers during Black Friday and Christmas sales by exploring different methods.
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Vol1-1

5 sept. 2024 10:00 BST

Would they buy it? How Psychographics make sure you're really getting to your target audience

As many brands will try to appeal to broad audiences, you will learn how to stand out by understanding customer behavior during this competitive period.
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29 mai 2024 16:00 CET

Unlocking Market Growth: Mastering TURF for Strategic Success

Discover how to identify the most effective combinations of products or services to maximize market potential and learn how you can outmanoeuver competition with strategic insights.
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18 avr. 2024 16:00 CET

Charting Success: Advanced Strategies for Successful Research Designs

Delve into the realm of triumph in research methodologies with our upcoming webinar, where we unveil the secrets behind crafting unbeatable research designs. Join us to gain exclusive insights and secure your path to exceptional research success.
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20 févr. 2024 16:00 CET

Unveiling the Power of Informed Decision-making

Gain a deep understanding of market research and its importance in today's fast-paced business landscape. Together with Houssein, you will discover how market research drives growth, fosters innovation, and enhances customer satisfaction.
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8 févr. 2024 16:00 CET

What's hot in market research in 2024

Ready for the future of market research? Gain insights into the latest trends and advancements shaping the industry, find out what customers want in 2024 and beyond, and unlock the potential of AI, dynamic reporting, and more.
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From Zero to Significance

While 0.05 is often seen as the golden number in significance testing, there's more to discover. Let's unravel the intricacies and pitfalls of significance tests that will help you obtain truly reliable results.
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Decoding Representativeness

Whether you are a pro or just starting out in research, revisiting the fundamentals is a valuable step. In this episode, we will look into representativeness, a crucial concept in market research that helps you get meaningful results.
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Supercharge your Brand Health Tracker with Mental Availability

Deep dive into everything you need to know about the new concept of Mental Availability and how to set up the perfect brand tracker based on the methodology.
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Competitor analysis

Become a market research professional during your lunch break! In this Lunch & Learn webinar, our experts reveal the benefits of a competitor analysis, tell you how to use it and how to stay one step ahead of the competition.
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