Appinio Webinars

From A for A/B Test to Z for Target Group Analysis: There's something for everyone in our webinars! In less than an hour, our research experts reveal best practices for the well-known methods and show how to apply them using exciting use cases and case studies. Free of charge, of course!

Feb 20, 2024 | 16:00 CET

Market Research with Houssein, Volume 1

Gain a deep understanding of market research and its importance in today's fast-paced business landscape. Together with Houssein, you will discover how market research drives growth, fosters innovation, and enhances customer satisfaction.
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Feb 8, 2024 | 16:00 CET

What's hot in market research in 2024

Ready for the future of market research? Gain insights into the latest trends and advancements shaping the industry, find out what customers want in 2024 and beyond, and unlock the potential of AI, dynamic reporting, and more.
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From Zero to Significance

While 0.05 is often seen as the golden number in significance testing, there's more to discover. Let's unravel the intricacies and pitfalls of significance tests that will help you obtain truly reliable results.
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Decoding Representativeness

Whether you are a pro or just starting out in research, revisiting the fundamentals is a valuable step. In this episode, we will look into representativeness, a crucial concept in market research that helps you get meaningful results.
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Supercharge your Brand Health Tracker with Mental Availability

Deep dive into everything you need to know about the new concept of Mental Availability and how to set up the perfect brand tracker based on the methodology.
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Competitor analysis

Become a market research professional during your lunch break! In this Lunch & Learn webinar, our experts reveal the benefits of a competitor analysis, tell you how to use it and how to stay one step ahead of the competition.
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