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Margin of Error
Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!
How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.
What is a Kano analysis and who is Gabor Granger? Find out about the most important terminology from A to Z in our market research glossary.
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Everything at one glance in the Appinio ABC for Market Research.