Market research made easy

Our web tools are designed to make market research effortless, efficient, and fun (believe it or not). With just a few clicks, you can calculate important metrics and gain valuable insights for your study. Did we mention it’s free?

Trusted and loved by teams at

  • bbdo
  • vogue (2)
  • Sellpy (2)
  • sony
  • Pepsico
  • uniqlo

Measure

Margin of Error

Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!

Calculate now
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Measure

Sample Size

How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.

Calculate now
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Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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  • Experience real-time results

  • Explore reports & templates

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