Market research made easy

Our web tools are designed to make market research effortless, efficient, and fun (believe it or not). With just a few clicks, you can calculate important metrics and gain valuable insights for your study. Did we mention it’s free?

Trusted and loved by 2000+ teams at

  • bbdo
  • vogue (2)
  • Sellpy (2)
  • sony
  • Pepsico
  • uniqlo

Measure

Margin of Error

Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!

Calculate now
Website_Tools_Margin-of-error_01

Measure

Sample Size

How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.

Calculate now
Website_Tools_Sample-size_01

Learn

Glossary

What is a Kano analysis and who is Gabor Granger? Find out about the most important terminology from A to Z in our market research glossary.

Learn more
methodology-cover

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

Website_Newsletter

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function