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Our web tools are designed to make market research effortless, efficient, and fun (believe it or not). With just a few clicks, you can calculate important metrics and gain valuable insights for your study. Did we mention it’s free?

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Measure

Margin of Error

Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!
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Measure

Sample Size

How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.
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Learn

Glossary

What is a Kano analysis and who is Gabor Granger? Find out about the most important terminology from A to Z in our market research glossary.
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Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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