Pricing Analysis

Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?

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Optimal price
Price-sales-function
Break-even point
Price ranges

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Pricing analysis 101

In a nutshell

Learn more in our "Market Research ABC": When to use a pricing analysis, what for and how to conduct it.

Step-by-step guide

Find the perfect price point (Van Westendorp)

Maximize profits by finding the optimal price range for your product with the Van Westendorp analysis. Don't assume what price consumers are ready to pay, simply ask them.

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Step-by-step guide

Measure price sensitivity (Gabor-Granger)

Find out the optimal price point to increase sales volume, using the Gabor-Granger Method.

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See more use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

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Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

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Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.

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Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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