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Learn more in our "Market Research ABC": When to use a pricing analysis, what for and how to conduct it.
Find the perfect price point (Van Westendorp)
Maximize profits by finding the optimal price range for your product with the Van Westendorp analysis. Don't assume what price consumers are ready to pay, simply ask them.
Measure price sensitivity (Gabor-Granger)
Find out the optimal price point to increase sales volume, using the Gabor-Granger Method.
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