Pricing Analysis

Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?

Get insights on

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    Optimal price

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    Break-even point

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    Price ranges

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Pricing analysis 101

In a nutshell

Learn more in our "Market Research ABC": When to use a pricing analysis, what for and how to conduct it.


Step-by-step guide

Find the perfect price point (Van Westendorp)

Maximize profits by finding the optimal price range for your product with the Van Westendorp analysis. Don't assume what price consumers are ready to pay, simply ask them.


Step-by-step guide

Measure price sensitivity (Gabor-Granger)

Find out the optimal price point to increase sales volume, using the Gabor-Granger Method.

Gabor-Granger analysis

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.


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