Use Case

Visual Testing

Identify the most promising logos, packaging designs and visual concepts before launching your campaign. Save time and resources by making informed decisions and allocating your budget where it matters most.
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Here's why you need Visual Testing

Visual testing, such as logo and design tests, is essential for business owners. It ensures brand consistency, aligns your visuals with your target audience, and enhances customer perception. Let data guide your visual strategy.

Advantages of Visual Testing

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    Easily analyze visual elements and gather invaluable insights to enhance your product.

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    Discover the features that truly matter to your customers during brainstorming and conceptualization.

  • Hero-Icon_Awareness

    Fuel your design process with customer feedback. Craft experiences that resonate with your audience.

Methods to include in your Visual Testing

Design Test

Elevate your brand with Design Testing

QuickFacts

Logo test

Craft brand identity with Logo Testing

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Visual Test use cases

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    App Design Test

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    Web Design Test

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    Packaging Test

  • Hero-Icon_Recognise

    Idea Screening

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    Naming Test

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    Logo Test

Essential Visual Testing questions

  • For captivating strategic claims

    Which claim best aligns with my brand strategy and appeals to consumers?

  • For packaging perfection

    Which packaging design is the most appealing to my customers and target group?

  • For designs that drive reach

    Which design can effectively reach and excite the maximum number of (potential) customers about my brand and product?

Visual Testing explained

  • A visual test helps to identify promising claims, logos, packaging design, or entire visual concepts before launching a campaign. This way, you can avoid making wrong and costly decisions and allocate your budget to what works best.
  • The monadic approach is the most suitable method for a visual test. Unlike a semi-monadic survey, this approach is more informative and less biased as respondents are shown only one visual per survey. This eliminates the possibility of participants being influenced by previous designs and answering differently.
  • Testing a visual image can range from logo test to advertising posters. It can be conducted by first conducting a target group analysis followed by survey creation or individual evaluations ("either-or"), asking about associations with desired terms (e.g. whether image evokes enjoyment, relaxation, etc.), then concluding direct comparison.

More use cases & methods

Develop and improve your product portfolio with these methods

Innovation

Logo test

How can a logo be tested and what needs to be considered?
Read more

Innovation

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.
Read more

Strategy

IAT (implicit association testing)

Test unconscious perceptions and associations of your target group.
Read more

Strategy

Brand awareness

Measuring brand image: What do consumers associate with a brand?
Read more

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