Use Case

Visual Testing

Identify the most promising logos, packaging designs and visual concepts before launching your campaign. Save time and resources by making informed decisions and allocating your budget where it matters most.
Book a demo

Here's why you need Visual Testing

Visual testing, such as logo and design tests, is essential for business owners. It ensures brand consistency, aligns your visuals with your target audience, and enhances customer perception. Let data guide your visual strategy.

Advantages of Visual Testing

  • Hero-Icon_Health-1

    Easily analyze visual elements and gather invaluable insights to enhance your product.

  • Hero-Icon_Recognise

    Discover the features that truly matter to your customers during brainstorming and conceptualization.

  • Hero-Icon_Awareness

    Fuel your design process with customer feedback. Craft experiences that resonate with your audience.

Methods to include in your Visual Testing

Design Test

Elevate your brand with Design Testing


Logo test

Craft brand identity with Logo Testing


Visual Test use cases

  • notifications

    App Design Test

  • Hero-Icon_Dashboard

    Web Design Test

  • Hero-Icon_Purchase

    Packaging Test

  • Hero-Icon_Recognise

    Idea Screening

  • Hero-Icon_First-Choice-1

    Naming Test

  • Hero-Icon_Public-Transportation-1

    Logo Test

Essential Visual Testing questions

  • For captivating strategic claims

    Which claim best aligns with my brand strategy and appeals to consumers?

  • For packaging perfection

    Which packaging design is the most appealing to my customers and target group?

  • For designs that drive reach

    Which design can effectively reach and excite the maximum number of (potential) customers about my brand and product?

Visual Testing explained

More use cases & methods

Develop and improve your product portfolio with these methods


Logo test

How can a logo be tested and what needs to be considered?
Read more


Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.
Read more


IAT (implicit association testing)

Test unconscious perceptions and associations of your target group.
Read more


Brand awareness

Measuring brand image: What do consumers associate with a brand?
Read more

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function