Visual Testing

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.

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Design likeability
Brand-design-match
Brand understanding
First Choice

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Visual testing 101

In a nutshell

Learn more in our "Market Research ABC": When to use visual tests, what for and how to conduct the tests.

Step-by-step guide

Claim tests

Make sure the words you use tell the right story and speak to your customers.

Step-by-step guide

Design tests

Don't guess, ask what your customers think about your new packaging, visual identity, ad creatives or product design.

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Step-by-step

Logo tests

Sure, you love your new logo but do your customers? Ask them directly and get the feedback you need in minutes.

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See more use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking

Campaign Tracking

Knowing your reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Tracking

Brand Tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Tracking

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Target Groups

Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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