Visual Testing

Get insights on
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Design likeability
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Brand-design-match
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Brand understanding
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First Choice
Understand how consumers think
Visual testing 101
In a nutshell
Learn more in our "Market Research ABC": When to use visual tests, what for and how to conduct the tests.
The Market Research ABC

Step-by-step guide
Claim tests
Make sure the words you use tell the right story and speak to your customers.

Step-by-step guide
Design tests
Don't guess, ask what your customers think about your new packaging, visual identity, ad creatives or product design.

Step-by-step
Logo tests
Sure, you love your new logo but do your customers? Ask them directly and get the feedback you need in minutes.

See more use cases
Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking
Campaign Tracking

Tracking
Brand Tracking

Tracking
Consumer Tracking

Target Groups
Target Group Analysis
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.
The market research ABC
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