Who we are and what we do

Appinio is a modern-day market research partner that combines flexible, on-demand expert guidance with a powerful but easy-to-use tech platform. Appinio provides insights from 190+ markets, collecting millions of opinions every day to help businesses make better strategic decisions.

More than 2,600 clients worldwide rely on Appinio, including consultancies, NGOs, agencies, media, political decision-makers and companies from the consumer goods, mobility or technology sectors, among others. From multinationals to startups – VW, Unilever, Henkel, Telekom, Bertelsmann, Warner Bros, Samsung, Jägermeister, Porsche Consulting, Sony, Mister Spex and Red Bull are just a few of our clients.

Founded in 2014 in Hamburg by Jonathan Kurfess (Chairman), Max Honig (CEO) and Kai Granaß (CTO), Appinio was set out to shake up the market research industry. Since then, the company has been growing sustainably and completely independent of VCs. Appinio has been profitable for several years. Apponio boasts 260+ employees from 35+ nationalities in 15+ countries worldwide and is a remote-first company with hubs in Hamburg, Berlin, London, Barcelona, and Madrid.

Our London offices opened in 2021 and we’ve been growing ever since. Meet our dynamic team, a diverse group of talented individuals who bring a wealth of expertise and passion to our mission. From London to Edinburgh, our dedicated UK-based team is committed to delivering excellence in the market research industry and serving our valued clients with innovative solutions and unwavering dedication.

Appinio's mission is to make the world more fact-based and democratize market research. That's why we want to give everyone – individuals, companies, journalists, policymakers and NGOs – access to unbiased and representative information.

2023: The 206th fastest-growing company in Europe (Financial Times Statista) 2023: B-Corp Certification 2022: The 126th fastest-growing company in Europe (Financial Times Statista) 2022: German Founder’s Award, category "Rising Star" 2022: Deloitte Technology Fast 50 Award, category "Fastest Growing Tech Company, DE" 2021: The 136th fastest-growing company in Europe (Financial Times Statista) 2020: Jonathan Kurfess, Forbes 30 Under 30 Europe, category "Media & Marketing" 2019: Gunnar-Uldall Business Award, category "Company Foundation" 2017: Pioneers Festival: Top European Business Startup 2016: German Accelerator 2015: Webfuture Award, Best of Mobile (bom), Best of Hamburg

Our data tells newsworthy stories

Here you'll find everything you might need for a publication – recent UK press releases, our press kit with the company information and imagery, latest publications in British media, and more details on how we can collaborate.

Us in a nutshell

Appinio is a modern-day market research partner that combines flexible, on-demand expert guidance with a powerful but easy-to-use tech platform. Appinio provides insights from 190+ markets, collecting millions of opinions every day to help businesses make better strategic decisions.
More than 2,600 clients worldwide rely on Appinio, including consultancies, NGOs, agencies, media, political decision-makers and companies from the consumer goods, mobility or technology sectors, among others. From multinationals to startups – VW, Unilever, Henkel, Telekom, Bertelsmann, Warner Bros, Samsung, Jägermeister, Porsche Consulting, Sony, Mister Spex and Red Bull are just a few of our clients.
Founded in 2014 in Hamburg by Jonathan Kurfess (Chairman), Max Honig (CEO) and Kai Granaß (CTO), Appinio was set out to shake up the market research industry. Since then, the company has been growing sustainably and completely independent of VCs. Appinio has been profitable for several years. Apponio boasts 260+ employees from 35+ nationalities in 15+ countries worldwide and is a remote-first company with hubs in Hamburg, Berlin, London, Barcelona, and Madrid.
Our London offices opened in 2021 and we’ve been growing ever since. Meet our dynamic team, a diverse group of talented individuals who bring a wealth of expertise and passion to our mission. From London to Edinburgh, our dedicated UK-based team is committed to delivering excellence in the market research industry and serving our valued clients with innovative solutions and unwavering dedication.
Appinio's mission is to make the world more fact-based and democratize market research. That's why we want to give everyone – individuals, companies, journalists, policymakers and NGOs – access to unbiased and representative information.
- 2023: The 206th fastest-growing company in Europe (Financial Times Statista)
- 2023: B-Corp Certification
- 2022: The 126th fastest-growing company in Europe (Financial Times Statista)
- 2022: German Founder’s Award, category "Rising Star"
- 2022: Deloitte Technology Fast 50 Award, category "Fastest Growing Tech Company, DE"
- 2021: The 136th fastest-growing company in Europe (Financial Times Statista)
- 2020: Jonathan Kurfess, Forbes 30 Under 30 Europe, category "Media & Marketing"
- 2019: Gunnar-Uldall Business Award, category "Company Foundation"
- 2017: Pioneers Festival: Top European Business Startup
- 2016: German Accelerator
- 2015: Webfuture Award, Best of Mobile (bom), Best of Hamburg

A Match made in Heaven

Appinio for journalists

Looking for a reliable data partner for your stories? Look no further, you're in the right place. As the world's largest opinion network, we collect millions of responses from consumers every day and would be happy to support quality journalism in the UK by sharing our insights with you (for free).

Let's talk