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Target group analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?
Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
Harness the power of strategic product development to create, refine, and deliver solutions that resonate with your audience, setting your brand apart.
In-Home Use Testing (iHUT)
Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.
Assess the effectiveness of your ads, messages, or creative components in engaging and impacting your target audience.
Future-proof your decision-making and gain a competitive advantage through a comprehensive market analysis.