Use Cases

Use Case

Target Audience Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Use Case

Brand Awareness

Measuring brand image: What do consumers associate with a brand?

Use Case

Competitor analysis

This guide explains step by step how to do a competitive analysis und what to consider.

Use Case

Visual test

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.

Use Case

Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.

Use Case

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Use Case

Logo test

How can a logo be tested and what needs to be considered?

Method

MaxDiff scaling

Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.

Method

Conjoint analysis

Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".

Use Case

Kano model

Find out what features affect customer satisfaction the most to wow your audience and avoid spending time and money on the wrong things.

Method

TURF analysis

Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.

Use Case

Pricing Analysis

Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?

Method

Van Westendorp analysis

New product planned? Determine price sensitivity and price willingness in advance.

Method

Gabor-Granger analysis

This guide explains how willingness to buy and price sensitivity are measured using the Gabor-Granger method.

Method

Implicit association test (IAT)

Test unconscious perceptions and associations of your target group.

Use Case

Customer satisfaction analysis

Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.

Use Case

Brand Tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Use Case

Campaign tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Use Case

Consumer tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Use Case

In-home use testing (iHUT)

Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.

Use Case

Psychographic Target Group Analysis

To truly comprehend your intended audience, it is not enough to rely solely on sociodemographic details. Instead, tap into the principles of behavioral science to gain insight into what truly motivates them.