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Target Audience Analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
This guide explains step by step how to do a competitive analysis und what to consider.
Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.
Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.
Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.
Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".
Find out what features affect customer satisfaction the most to wow your audience and avoid spending time and money on the wrong things.
Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.
Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?
Van Westendrop analysis
New product planned? Determine price sensitivity and price willingness in advance.
This guide explains how willingness to buy and price sensitivity are measured using the Gabor-Granger method.
Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.