Use Cases

Trends and consumer needs are constantly changing. Appinio automates market research and collects thousands of answers from your target group within minutes - giving you representative feedback in real-time. We conduct market research as it should be today: fast, simple, valid.

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Trusted and loved by teams at

  • vw
  • vogue (2)
  • Sellpy (2)
  • Netflix
  • Pepsico
  • uniqlo

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.


Pricing analysis

Price range, willingness to spend and ideal price

Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?


Visual Testing

Designs, logos and more

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.


Product Preferences

KANO Model

Find out what features affect customer satisfaction the most to wow your audience and avoid spending time and money on the wrong things.


Product USPs

MaxDiff scaling

Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.


TURF analysis

Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.


Identify the perfect product

Conjoint analysis

Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".


Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.


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