Campaign Tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

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Track your campaign’s influence on relevant KPIs

Consideration
Ad channel awareness
Product usage
Brand awareness
Ad understanding
Likeability
Brand buzz
Brand image

Unleash your full campaigning potential

Take a look at the real performance of all your campaigns and track how they are perceived over time.

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Measure the real impact

How did a campaign affect your brand awareness? What about purchase intent? Any increase in brand likeability? We've got answers to these and many more crucial questions.

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Test before you spend

With all the possible placements, formats and creatives, the possibilities are endless. Budgets? Not so much. Make sure you test your campaign before launching to make the most out of it.

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More Use Cases

Tracking

Brand Tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Tracking

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Target Groups

Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Everything at one glance in the Appinio ABC for Market Research.

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