Use Case
Pricing Analysis
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Advantages of Pricing Analysis
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Effortlessly set up, implement, and evaluate pricing strategies using both Van Westendorp and Gabor-Granger methodologies.
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Be one step ahead by determining the optimal price range for new products before launching them and minimize post-launch sales decline.
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Overcome the challenge of identifying customers' willingness to pay (WTP) with precision by leveraging powerful methods.
Method
Measure price sensitivity with the Van Westendorp analysis
Conduct a Van Westendorp Analysis and discover optimal price ranges that balance customer demand and profitability.

Method
Find the perfect price point with Gabor-Granger
Find out the optimal price point to increase sales volume, using the Gabor-Granger Method. Fine-tune your pricing strategy, delight your audience and maximize your sales volume for unparalleled business success.

KPIs to measure
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Rarely Purchased Product Pricing
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Product Planning and Launch
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Purchase Probability
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Price Determination
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Dynamic Pricing
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Sales Planning
Essential Pricing Analysis questions
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For maximizing profitability
Can I strategically increase the price of my products without risking a drastic drop in sales? What price point would generate the most revenue?
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For finding the optimal price point
What is the ideal price point that will position your product as neither too cheap nor too expensive?
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For gauging customer willingness to pay
When does the price become too high for potential customers to want to buy?
Pricing Analysis explained
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A pricing analysis determines the willingness to pay and price sensitivity of the target group, helping in setting an optimal or ideal price for a product or service.
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When conducting a pricing analysis, there are established methods that can help researchers achieve valid results based on their research goals: Gabor-Granger (to determine price-sales function) and Van Westendorp (to determine optimal price range, willingness to pay).
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Cost analysis focuses on the cost incurred in producing a product or service, while pricing analysis focuses on the willingness to pay and price sensitivity of the target group for a product or service.
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While there are many approaches to pricing strategy, a few leading methodologies include Van Westendorp and Gabor-Granger pricing methods.
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The primary goal of a price analysis is to determine the optimal price point for a product. Depending on the method, it can also determine the price range or a price-demand function (Gabor-Granger).
More use cases & methods
Innovation
Van Westendorp
Innovation
Gabor-Granger
Innovation
Conjoint analysis
Strategy
Target group analysis
Tracking
Consumer tracking
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