Pricing Analysis

Get insights on
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Optimal price
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Price-sales function
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Break-even point
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Price ranges
Understand how consumers think
Pricing analysis 101
In a nutshell
Learn more in our "Market Research ABC": When to use a pricing analysis, what for and how to conduct it.
The Market Research ABC

Step-by-step guide
Find the perfect price point (Van Westendorp)
Maximize profits by finding the optimal price range for your product with the Van Westendorp analysis. Don't assume what price consumers are ready to pay, simply ask them.

Step-by-step guide
Measure price sensitivity (Gabor-Granger)
Find out the optimal price point to increase sales volume, using the Gabor-Granger Method.

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Everything at one glance in the Appinio ABC for Market Research.
The Market Research ABC
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