Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

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Track consumer behaviour

Brand awareness
Product use
Top of mind
First choice
Drivers and barriers
Purchase channel
Purchase frequency
Usage situation

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Get started for free

Track buying behaviour

How often do your consumers buy what they buy? What drives them and what stops them from pulling the trigger? We've got all the answers you need in real time.

Track buying behaviour

Understand what drives your customers

To buy or not to buy? Find out what makes or breaks your consumers' decision. The answers might surprise you.

Understand what drives your customers

More Use Cases

Use Case

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Use Case

Campaign tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Use Case

Brand awareness

Measuring brand image: What do consumers associate with a brand?

Use Case

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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