Consumer Tracking
Here's why you need Consumer Tracking
Advantages of Consumer Tracking
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Access real-time data on purchase frequency, product usage, and buying decision influencers, enabling real-time strategy adjustments.
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Understand the motivations behind your customers' purchasing choices and discover the obstacles preventing them from making a purchase.
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Find subtle nuances affecting consumer decisions, revealing unexpected insights to shape your business strategies.
Methods to include in your Consumer Tracking
Find what matters to customers
Discover insights, enhance experiences
Your compass for smart business decisions
KPIs to measure
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Brand Awareness
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Driver and Barriers
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Purchase Frequency
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Purchase Channel
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Usage Situation
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First Choice
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Top of Mind
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Product Use
Essential Consumer Tracking questions
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For feature prioritization
What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?
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For consistent customer experiences
Are there any specific issues or barriers that prevent customers from making a purchase or enjoying a positive experience?
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For target audience insights
Are there any discrepancies between customer feedback and the actual customer experiences observed through Mystery Shopping?
Consumer Tracking explained
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In marketing, consumer tracking can be used to understand how consumers think and what drives their choices. This can be done from tracking purchase frequency to product use, to drivers and barriers, etc.
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The purpose of consumer tracking is to monitor and analyze customer behavior, interactions, and preferences over time, to inform marketing and sales strategies and improve customer experience.
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Types of consumer online tracking include tracking brand awareness, product use, drivers and barriers, purchase channel and frequency, and usage situation.
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Tracking consumer behavior offers insights on what customers value during different parts of the sales process which can then be used to find out what makes or breaks your consumers' decision.
More use cases & methods
Tracking
Brand tracking
Strategyp
Brand awareness
Tracking
Campaign tracking
Strategy
Target group analysis
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