Use Case

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
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Here's why you need Consumer Tracking

Consumer tracking studies provide data-driven insights into customer behavior and preferences, enabling you to make informed decisions that lead to more effective product development, marketing, and overall strategy.

Advantages of Consumer Tracking

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    Access real-time data on purchase frequency, product usage, and buying decision influencers, enabling real-time strategy adjustments.

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    Understand the motivations behind your customers' purchasing choices and discover the obstacles preventing them from making a purchase.

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    Find subtle nuances affecting consumer decisions, revealing unexpected insights to shape your business strategies.

Methods to include in your Consumer Tracking

MaxDiff Scaling

Find what matters to customers

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Mystery Shopping

Discover insights, enhance experiences

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Key Driver Analysis

Your compass for smart business decisions

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KPIs to measure

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    Brand Awareness

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    Driver and Barriers

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    Purchase Frequency

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    Purchase Channel

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    Usage Situation

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    First Choice

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    Top of Mind

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    Product Use

Essential Consumer Tracking questions

  • For feature prioritization

    What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?

  • For consistent customer experiences

    Are there any specific issues or barriers that prevent customers from making a purchase or enjoying a positive experience?

  • For target audience insights

    Are there any discrepancies between customer feedback and the actual customer experiences observed through Mystery Shopping?

Consumer Tracking explained

More use cases & methods

Tracking

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
Read more

Strategyp

Brand awareness

Measuring brand image: What do consumers associate with a brand?
Read more

Tracking

Campaign tracking

Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
Read more

Strategy

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
Read more

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