Visual Testing

Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.
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Get insights on

  • checkmark

    Design likeability

  • comparison

    Brand-design-match

  • operation-support

    Brand understanding

  • engagement

    First Choice

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Visual testing 101

In a nutshell

Learn more in our "Market Research ABC": When to use visual tests, what for and how to conduct the tests.

QuickFacts

Step-by-step guide

Claim tests

Make sure the words you use tell the right story and speak to your customers.

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Step-by-step guide

Design tests

Don't guess, ask what your customers think about your new packaging, visual identity, ad creatives or product design.

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Step-by-step

Logo tests

Sure, you love your new logo but do your customers? Ask them directly and get the feedback you need in minutes.

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Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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