Our proprietary panel is your window to real consumer behavior

Frequently asked questions about panels

• What is a consumer panel in market research?

  A consumer panel is a group of individuals who have agreed to regularly provide feedback about their behaviors, preferences, and experiences as consumers. In market research, these panels serve as a stable, pre-profiled sample of people who can be surveyed or tested repeatedly over time. Because researchers know demographic and behavioral details about each panelist, consumer panels make it easier to track changes in attitudes, buying habits, product usage, and brand perceptions.
  
  Consumer panels are essential for generating reliable, longitudinal insights. Companies use them to test new products, evaluate marketing messages, understand customer journeys, or measure shifts in market demand. By giving researchers access to a consistent and well-defined audience, consumer panels help businesses make data-driven decisions with higher accuracy and speed than ad-hoc surveys.

• How do you recruit participants for a consumer panel?

  At Appinio, we recruit participants for our consumer panel through a comprehensive, multi-channel strategy designed to ensure a diverse and representative sample across various consumer segments. Our consumer panel is mobile-first and operates in multiple countries, enabling us to reach a wide audience efficiently.
  Key recruitment channels include:
  
  Referral Program: Encouraging existing users to invite friends and family helps us grow our panel organically and maintain high engagement.
  
  App Store Ads: Targeted advertising on app stores ensures we attract mobile users actively looking for relevant research participation.
  
  Google Search Ads: Leveraging search intent helps us connect with individuals interested in surveys and market research.
  
  Social Media Ads: We utilize Facebook, Instagram, and TikTok ads to reach diverse demographics across different regions.
  
  Exploratory Platforms: We continuously test emerging channels like Reddit ads to tap into new and niche communities.
  
  Organic Social Media Posts: Regular posts on our social media accounts build brand awareness and attract interested participants naturally.
  
  By combining these channels with ongoing performance analysis, Appinio effectively nurtures a high-quality, engaged consumer panel that supports robust market research insights worldwide.

• How do you join paid consumer panels?

  You can easily join our Appinio panel via https://appinio.app/en 

  Just download the App i the Google Playstore or App Store and start your opinion network.

• Myths and misconceptions about panel sizes

  Common misconceptions about consumer panels often revolve around quantity and quality. It is often wrongly assumed that the more panelists, the better the insights. However, it's not about having the largest panel size, but rather having a broad range of active panelists that can accurately represent all important market segments.

  Another misconception is that verification methods used in the past ensure quality responses in times of AI and increasing bot attacks. In contrast, thorough identity verification measures are crucial to ensuring the panel account belongs to a genuine person. Thus, the true value of consumer panels stems from active, diverse members and rigorous quality checks.

• What are the challenges of consumer panel fatigue?

  Consumer panel fatigue—where panelists lose interest or become disengaged over time—is a common challenge in market research that can compromise data quality. At Appinio, we proactively address this issue through a multi-faceted, mobile-first engagement strategy designed to keep our diverse international panel active, motivated, and delivering high-quality insights.
  
  Engagement Tactics to Combat Panel Fatigue:
  User-Friendly, State-of-the-Art App Design
  Our intuitive, mobile-first app is designed for seamless interaction, making survey participation easy and enjoyable across multiple countries.
  
  Vibrant Community of Panelists:
  With over 2.3 million opinions shared daily, our active opinion-sharing community creates a sense of involvement and belonging—encouraging ongoing participation.
  
  Real-Time Engagement via Push Notifications:
  Personalized push notifications prompt users to take surveys at optimal times, increasing completion rates without causing annoyance.
  
  Daily Polls and Activity Bonuses:
  By offering small daily polls and rewarding consistent activity with bonuses, we motivate panelists to engage with the app regularly.
  
  Incentivization and Sense of Purpose:
  Beyond monetary rewards, panelists appreciate being part of a community where their opinions matter. This fosters long-term commitment, with many users active for years.