Menu   +49 40 413 49 710

Costs less than making the wrong decision

Appinio enables everybody to run market research and understand their audience.

Research as you go

You have a one-off project or want to try out Appinio first?

Starting from $900
Price per Credit $2.25

Welcome Package

Included with your first project (Research as you go & All plans)

New to Appinio and not a market research pro? We‘ve got your back. As a new customer, we want you to experience the full power Appinio can bring to your company without having to worry about anything. Therefore, for your very first project with us, our premium “Full-Service research” package – normally exclusive to the Business package - is on us.

  • Personal onboarding by one of our consultants
  • Consulting on research design and methodology
  • Questionnaire design
  • Questionnaire programming
  • Consulting on results

Annual Plans

Ready to transform your business and become consumer-centric? Appinio’s research plans get you there. Each plan carries a package of credits to meet your market research needs. Enjoy benefits like free bonus credits, reduced prices for additional credits and best-in-class consulting.

Starter

Individual decision maker, freelancer or researcher

Price per credit

$1.90

Save up to 16%

Starting from 20,000 credits

Plan Starter can be used for...

  • One multi-country study, OR
  • One single-country tracking study (quarterly), OR
  • Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)

Team

Insights unit or business team

Price per credit

$1.50

save up to 33%

Starting from 100,000 credits

Plan Team can be used for...

  • Two multi-country studies, AND
  • One single-country tracking study (monthly), AND
  • Nine to twelve ad-hoc studies (e.g. concept test, creative test, pricing analysis)

Business

Small-/medium-sized B2C or professional service company

Price per credit

$1.31

save up to 42%

Starting from 275,000 credits

Plan Business can be used for...

  • Quarterly multi-country studies, AND
  • Two single-country tracking studies (monthly), AND
  • 24 to 36 ad-hoc studies (e.g. concept test, creative test, pricing analysis)

Enterprise

Small-/medium-sized B2C or professional service company

Every enterprise is different – please contact us for your individual quote

Plan Enterprise can be used for...

  • Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)

Select your Market

In order to connect you with the correct point of contact at Appinio, we need to know the region you are operating from.

What's also included

 

Starter

Team

Business

Enterprise

Research Consulting

Not included in Research As You Go

Questionnaire quality check / feedback
Questionnaire programming
Full-Service Research

Customer Success

Not included in Research As You Go

Dedicated onboarding
Customer Success expert
Initial maturity & risk assessment

Platform

Included in Research As You Go

Unlimited user access to platform
Live Dashboard
Powerful, real-time analysis tool
Access our global consumer panels
Unlimited access to industry report data

Up to 80 questions per survey
20+ question types
Individual target groups (e.g. brand)
Specify age, gender & region

Photo/video recordings by participants
Filter by demographic attributes
Download formats (PPT, XLS, CSV)
Video, trailer & spot testing
survey-visual-1

for Startups

30% off (1st year) with every annual plan

Chat with us
survey-visual-2

How many credits do I need?

Price calculator


Please contact us to request prices for specific target groups.


Customer-centric brands trusting Appinio

5cb78189a7c7755bf004c137-2 logo-grey-30 logo-grey-27

Frequently asked questions

Have another question?

We are glad to help (it's free)!

Feel free to reach out to our experts via live chat or by giving us a call at +49 40 413 49 710. You may also send us your inquiries or surveys via email to contact@appinio.com

Start Live Chat

6 reasons for using Appinio

Global Reach

Over 1 million new opinions from our global panels every day

Speed

Up to 1000 completes

in just 10 minutes

Price

End-to-end automation and mobile technologies enable market research at a fraction of the usual cost

Targeting

+1200 characteristics per participant and access to Millennials & Gen Z

Simplicity

No lengthy processes - with Appinio, anyone can carry out market research autonomously

Quality

Highest data quality through focus on user experience and intrinsic motivation