Costs less than making
the wrong decision

Appinio enables everybody to run market research and understand their audience

Research as you go

You have a one-off project or want to try out Appinio first?

  • Starting from

    $900

  • Price per Credit

    $2.25

Welcome Package Included with your first project (Research as you go & All plans)

New to Appinio and not a market research pro? We‘ve got your back! As a new customer, we want you to experience the full power Appinio can bring to your company without having to worry about anything. Therefore, for your very first project with us, our premium “Full-Service research” package – normally exclusive to the Business package - is on us!
  • Personal onboarding by one of our consultants
  • Consulting on research design and methodology
  • Questionnaire design
  • Questionnaire programming
  • Consulting on results
gift-v2

Credit packages

On our mission to make market research accessible to everyone, we offer flexible packages and bespoke services to help you achieve your goals and put consumers at the heart of every decision.
  • Starter

    Individual decision maker,
    freelancer or researcher

    Price per credit

    $1.90

    Save up to 16%

    Starting from 20,000 credits

    Starter Package can be used for...

    • One multi-country study, OR
    • One single-country tracking study (quarterly), OR
    • Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Team

    Insights unit or
    business team

    Price per credit

    $1.50

    Save up to 33%

    Starting from 100,000 credits

    Team Package can be used for...

    • Two multi-country studies, AND
    • One single-country tracking study (monthly), AND
    • Nine to twelve ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Business

    Small-/medium-sized B2C or
    professional service company

    Price per credit

    $1.30

    Save up to 42%

    Starting from 275,000 credits

    Business Package can be used for...

    • Quarterly multi-country studies, AND
    • Two single-country tracking studies (monthly), AND
    • 24 to 36 ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Enterprise

    Multinational corporates or professional services firms

    • Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)

    Enterprise Package can be used for...

    • Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)

What’s also included

Research Consulting

Not included in Research As You Go

Questionnaire quality check / feedback

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Questionnaire programming

Starter

Pricing Cross

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Full-Service Research

Starter

Pricing Cross

Team

Pricing Cross

Business

Pricing Check

Enterprise

Pricing Check

Customer Success

Not included in Research As You Go

Dedicated onboarding

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Customer Success expert

Starter

Pricing Cross

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Initial maturity & risk assessment

Starter

Pricing Cross

Team

Pricing Cross

Business

Pricing Check

Enterprise

Pricing Check

Platform

Included in Research As You Go

Unlimited user access to platform

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Live Dashboard

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Powerful, real-time analysis tool

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Access our global consumer panels

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Unlimited access to industry report data

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Up to 80 questions per survey

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

20+ question types

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Individual target groups (e.g. brand)

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Specify age, gender & region

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Photo/video recordings by participants

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Filter by demographic attributes

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Download formats (PPT, XLS, CSV)

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Video, trailer & spot testing

Starter

Pricing Check

Team

Pricing Check

Business

Pricing Check

Enterprise

Pricing Check

Support for climate neutral companies

At Appinio, we strive for a climate-neutral company culture. For this reason, we would like to thank our customers for sharing this goal with us. For us, climate protection means identifying and quantifying the current sources of CO2 emissions within our own operations as a priority, with a goal which looks towards carbon neutrality.

One possible step towards these net zero goals is compensating for all current non-avoidable emissions in the short term with a climate protection project, i.e. to engage in projects elsewhere that offset our own CO2 emissions. This can be done, for instance, by planting forests. Even if this can only be a temporary solution in relation to the actual problem, it is a good first step.

Customers who have earned the “Carbon Neutral” label by working with the following service providers (even if it was initially achieved “only” through compensation) should also be rewarded by us:

certified B corporate climatePartner myclimate planetly Climate neutal south pole

Appinio offers 10% additional bonus credits on all Research Plans to all clients holding any of the certificates listed above.

How many credits do I need?

Price calculator

Country

Participants

Number of questions (max.)

Age

Target group

Number of participants: 1000

Base price: Germany 2 Credits

Number of questions: 0.5 Credits

Filter by gender: 0.5 Credits

Filter by age: 0.5 Credits

Target group: 0.5 Credits

= 2 Credits x 1000 Participants

Total price 2000 Credits

Register for free
Pepsico
Sellpy
Netflix
samsung
speedo
Pepsico
Sellpy
Netflix
samsung
speedo
Pepsico
Sellpy
Netflix
samsung
speedo
Pepsico
Sellpy
Netflix
samsung
speedo
Warner-Bros 1
Universidad villanueva
vw
uniqlo
mars
sony
Warner-Bros 1
Universidad villanueva
vw
uniqlo
mars
sony
Warner-Bros 1
Universidad villanueva
vw
uniqlo
mars
sony
Warner-Bros 1
Universidad villanueva
vw
uniqlo
mars
sony
About you
Desigual
Dr Smile
bbdo
jack wolfskin
About you
Desigual
Dr Smile
bbdo
jack wolfskin
About you
Desigual
Dr Smile
bbdo
jack wolfskin
About you
Desigual
Dr Smile
bbdo
jack wolfskin

Frequently Asked Questions

  • Where is Appinio available?

    Appinio conducts market research in 90+ countries globally. We draw from a combination of proprietary and partner panels to deliver opinions from thousands of consumers within minutes

  • When do I get my results?

    You will see the first results within minutes. Most surveys are completed on the same day they were launched. Completion time depends on the target group incidence and can range from a few minutes up to several days.

  • Who answers my survey?

    With Appinio, we are taking care of finding the right people to answer your survey. Your survey is automatically sent to your desired target audience within our market research panel. When setting up your survey, you decide on the number of required respondents and target demographics. Surveys can also be sent to specific respondents based on preferences or consumption habits.

  • What other data do I receive with my results?

    As soon as you start the survey, you can track the results in real-time in the dashboard. In addition to the actual survey answers, you receive corresponding demographics (age, gender etc.) and can use this information to analyze and filter your results.

  • Do you offer support in setting up surveys?

    Appinio is designed as a do-it-yourself research platform, but our consultants are here to assist you in any case. You can always contact us using the live chat, phone or email.

  • Can I export the results?

    In addition to analyzing results directly in our dashboard, results can be exported in PowerPoint, XLS, CSV, SPSS, and PDF.

  • Filtering, Randomization, Quotations etc.

    We offer all the features you expect from a modern, digital market research tool, i.e. filtering, piping, randomization of questions or answers, or target group quotation. The various different question types include single/multiple choice, ranking, slider, scales, free text, images, video, but also specific mobile-only question types, such as prompting the participants to take a picture.

  • What is your pricing?

    Pricing is calculated on a per-participant basis. The price per participant depends the target group you chose and on the length of your survey. We only charge you for participants who completed your survey successfully.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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6 reasons for using Appinio

  • Global

    Global Reach

    Over 2.3 million new opinions from our global panels every day
  • market-research

    Speed

    Up to 1000 completes in just 10 minutes
  • cheap

    Price

    End-to-end automation and mobile technologies enable market research at a fraction of the usual cost
  • Target

    Targeting

    +1200 characteristics per participant and access to Millennials & Gen Z
  • checkmark

    Simplicity

    No lengthy processes - with Appinio, anyone can carry out market research autonomously
  • quality

    Quality

    Highest data quality through focus on user experience and intrinsic motivation

If an NPS of 91 isn’t convincing enough –
see what our clients have to say

Over 2,000 companies trust us to make the right decisions every day.

“It's simple: If you need market insights extremely fast and want to work closely with opinions of consumers, you need Appinio.”

Tarek_Müller

Tarek Müller Co-Founder & CEO at About You

Tarek_Müller
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