Costs less than making the wrong decision
Appinio enables everybody to run market research and understand their audience. We offer flexible packages and bespoke services to help you achieve your goals and put consumers at the heart of every decision.
Individual decision maker, freelancer or researcher
Starter Package can be used for one of these
- One multi-country study
- One single-country tracking study (quarterly)
- Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Insights unit or
Team Package can be used for all of these
- Two multi-country studies
- One single-country tracking study (monthly)
- Nine to twelve ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Small/medium-sized B2C or
professional service company
Business Package can be used for all of these
- Quarterly multi-country studies
- Two single-country tracking studies (monthly)
- 24 to 36 ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Multinational corporates or
professional services firms
Enterprise Package can be used for
- Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)
Research as you go
You have a one-off project or want to try out Appinio first?
What’s also included
Not included in Research As You Go
Questionnaire quality check / feedback
Not included in Research As You Go
Customer Success expert
Initial maturity & risk assessment
Included in Research As You Go
Unlimited user access to platform
Powerful, real-time analysis tool
Access our global consumer panels
Unlimited access to industry report data
Up to 80 questions per survey
20+ question types
Individual target groups (e.g. brand)
Specify age, gender & region
Photo/video recordings by participants
Filter by demographic attributes
Download formats (PPT, XLS, CSV)
Video, trailer & spot testing
Support for climate neutral companies
At Appinio, we strive for a climate-neutral company culture. For this reason, we would like to thank our customers for sharing this goal with us. For us, climate protection means identifying and quantifying the current sources of CO2 emissions within our own operations as a priority, with a goal which looks towards carbon neutrality.
One possible step towards these net zero goals is compensating for all current non-avoidable emissions in the short term with a climate protection project, i.e. to engage in projects elsewhere that offset our own CO2 emissions. This can be done, for instance, by planting forests. Even if this can only be a temporary solution in relation to the actual problem, it is a good first step.
Customers who have earned the “Carbon Neutral” label by working with the following service providers (even if it was initially achieved “only” through compensation) should also be rewarded by us:
Appinio offers 10% additional bonus credits on all Research Plans to all clients holding any of the certificates listed above.
How many credits do I need?
Number of questions (max.)
Number of participants: 1000
Base price: Germany 2 Credits
Number of questions: 0.5 Credits
Filter by gender: 0.5 Credits
Filter by age: 0.5 Credits
Target group: 0.5 Credits
ㅤ = 2 Credits x 1000 Participants
Total price 2000 CreditsRegister for free
Frequently Asked Questions
Where is Appinio available?
We are where your target consumers are. Appinio conducts market research in 90+ countries globally.
When do I get my results?
Completion time depends on the target group and can range from a few minutes up to several days. Most surveys are completed on the same day they are launched.
Who answers my survey?
At Appinio, we have our own panel of highly engaged, intrinsically motivated respondents, which guarantees a superior quality of data and industry-best turnaround time. After a target audience is defined, the corresponding members of our panel are reached automatically. You can rely on our Client Relations specialists and dedicated Research Consultants to help you define the right target demographics and the ideal sample size.
What do the results look like?
Your results will be presented in the form of beautiful interactive charts that you’ll find in the dashboard. Analyze and filter your results by age, gender or any other criteria you’d like. Play around with your results, filtering each question to get the insights you need. Create links & export customized reports to share with your colleagues.
Do you offer support in setting up surveys?
Of course we do! Our dedicated market research experts will guide you through every step of the way. Prefer doing it on your own? Easy! Appinio can be used as a full DIY tool as well as a full-service research agency.
Can I export the results?
In addition to analyzing results directly in our dashboard, results can be exported via individual PowerPoint presentations, XLS and CSV files.
Filtering, Randomization, Quotations etc.
We offer all the features you expect from a modern, digital market research tool, i.e. filtering, piping, randomization of questions or answers, or target group quotation. The various different question types include single/multiple choice, ranking, slider, scales, free text, images, video, but also specific mobile-only question types, such as prompting the participants to take a picture.
What is your pricing?
Pricing is calculated on a per-participant basis. The price per participant depends on the target group you chose and on the length of your survey. Let’s talk to get an estimate for your project now.
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.
6 reasons for using Appinio
Global ReachOver 2.3 million new opinions from our global panels every day
SpeedUp to 1000 completes in just 10 minutes
PriceEnd-to-end automation and mobile technologies enable market research at a fraction of the usual cost
Targeting+1200 characteristics per participant and access to Millennials & Gen Z
SimplicityNo lengthy processes - with Appinio, anyone can carry out market research autonomously
QualityHighest data quality through focus on user experience and intrinsic motivation
If an NPS of 91 isn’t convincing enough –
see what our clients have to say
Over 2,000 companies trust us to make the right decisions every day.
“It's simple: If you need market insights extremely fast and want to work closely with opinions of consumers, you need Appinio.”
Tarek Müller Co-Founder & CEO at About You
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