Costs less than making
the wrong decision

Appinio enables everybody to run market research and understand their audience. We offer flexible packages and bespoke services to help you achieve your goals and put consumers at the heart of every decision.

  • Starter

    Individual decision maker, freelancer or researcher

    Starter Package can be used for one of these

    • One multi-country study
    • One single-country tracking study (quarterly)
    • Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Team

    Insights unit
    or business team

    Team Package can be used for all of these

    • Two multi-country studies
    • One single-country tracking study (monthly)
    • Nine to twelve ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Business

    Small/medium-sized B2C or professional service company

    Business Package can be used for all of these

    • Quarterly multi-country studies
    • Two single-country tracking studies (monthly)
    • 24 to 36 ad-hoc studies (e.g. concept test, creative test, pricing analysis)
  • Enterprise

    Multinational corporates or professional services firms

    Enterprise Package can be used for

    Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)

     

or

Research as you go

You have a one-off project or want to try out Appinio first?

What our platform offers

  • icon-ease

    Unlimited user access to platform

  • fast

    Live Dashboard

  • content-consultation

    Powerful, real-time analysis tool

  • Hero-Icon_Panel

    Access our global consumer panels

  • Hero-Icon_Content

    Unlimited access to industry report data

  • Hero-Icon_Ad-1

    Up to 80 questions per survey

  • Hero-Icon_Usage

    20+ question types

  • Hero-Icon_Awareness-1

    Individual target groups (e.g. brand)

  • Hero-Icon_Global

    Specify age, gender & region

  • operation-support

    Photo/video recordings by participants

  • Hero-Icon_People

    Filter by demographic attributes

  • automation

    Download formats (PPT, XLS, CSV)

Support for climate neutral companies

At Appinio, we strive for a climate-neutral company culture. For this reason, we would like to thank our customers for sharing this goal with us. For us, climate protection means identifying and quantifying the current sources of CO2 emissions within our own operations as a priority, with a goal which looks towards carbon neutrality.

One possible step towards these net zero goals is compensating for all current non-avoidable emissions in the short term with a climate protection project, i.e. to engage in projects elsewhere that offset our own CO2 emissions. This can be done, for instance, by planting forests. Even if this can only be a temporary solution in relation to the actual problem, it is a good first step.

Customers who have earned the “Carbon Neutral” label by working with the following service providers (even if it was initially achieved “only” through compensation) should also be rewarded by us.

certified-b-corporation climatePartner (1) myclimate (1) Climate neutal (1) south pole (1) 1%forplanet

Appinio offers 10% additional bonus credits on all Research Plans to all clients holding any of the certificates listed above.

How many credits do I need?

Credit calculator

Age

Number of participants: 1000

Audience: Very broad

Base price: Germany 2 Credits

Number of questions: 0.5 Credits

Gender quotation: 0.5 Credits

Age quotation: 0.5 Credits

= 2 Credits x 1000 Participants

Total price
Additional costs may occur for special use cases (E.g. regional restrictions)
2000 Credits
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About you
Sellpy
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About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
About you
Sellpy
bosch
bbdo
beiersdorf
pulse advertising
Warner-Bros 1
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Frequently Asked Questions

  • Where is Appinio available?

    We are where your target consumers are. Appinio conducts market research in 90+ countries globally.

  • When do I get my results?

    Completion time depends on the target group and can range from a few minutes up to several days. Most surveys are completed on the same day they are launched.

  • Who answers my survey?

    At Appinio, we have our own panel of highly engaged, intrinsically motivated respondents, which guarantees a superior quality of data and industry-best turnaround time. After a target audience is defined, the corresponding members of our panel are reached automatically. You can rely on our Client Relations specialists and dedicated Research Consultants to help you define the right target demographics and the ideal sample size.

  • What do the results look like?

    Your results will be presented in the form of beautiful interactive charts that you’ll find in the dashboard. Analyze and filter your results by age, gender or any other criteria you’d like. Play around with your results, filtering each question to get the insights you need. Create links & export customized reports to share with your colleagues.

  • Do you offer support in setting up surveys?

    Of course we do! Our dedicated market research experts will guide you through every step of the way. Prefer doing it on your own? Easy! Appinio can be used as a full DIY tool as well as a full-service research agency.

  • Can I export the results?

    In addition to analyzing results directly in our dashboard, results can be exported via individual PowerPoint presentations, XLS and CSV files.

  • Filtering, Randomization, Quotations etc.

    We offer all the features you expect from a modern, digital market research tool, i.e. filtering, piping, randomization of questions or answers, or target group quotation. The various different question types include single/multiple choice, ranking, slider, scales, free text, images, video, but also specific mobile-only question types, such as prompting the participants to take a picture.

  • What is your pricing?

    Pricing is calculated on a per-participant basis. The price per participant depends on the target group you chose and on the length of your survey. Let’s talk to get an estimate for your project now.

Not convinced? Let's change that.

  • icon-ease

    Easy

    Our platform is so intuitive, anyone can do it (no PhD in research needed)
  • fast

    Fast

    <23 mins average field time for 1,000 respondents
  • people

    Panel

    Define the right target group from 1200+ characteristics and survey it in over 90 countries
  • consulting

    Expert advice

    Our dedicated research consultants will guide you through every step of the way
  • quality

    Superior data

    Through focus on user experience and intrinsic motivation
  • dashboard

    Reports

    Powerful interactive reports to answer all of your questions

If an NPS of 91 isn’t convincing enough –
see what our clients have to say

Over 2,000 companies trust us to make the right decisions every day.

It's simple: If you need market insights extremely fast and want to work closely with opinions of consumers, you need Appinio.

Tarek Müller

Co-Founder & CEO at About You

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Appinio has been the best partner for generating impactful insights in record time.

Diego Alarcon Carreño

Insights Manager at Coca Cola

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Appinio makes possible what is indispensable for marketeers today: quick insights into the opinion of target groups.

Philipp Westermeyer

Founder OMR

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Appinio is an innovative and agile tool that allows us to get fast, valuable and actionable insights with great customizable dashboards.

Tina Tran

Insight Manager at PepsiCo

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Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

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