Costs less than making the wrong decision

Appinio enables everybody to run market research and understand their audience. We offer flexible packages and bespoke services to help you achieve your goals and put consumers at the heart of every decision.

Starter

Individual decision maker, freelancer or researcher

Talk to us
Starter Package can be used for one of these
One multi-country study

One single-country tracking study (quarterly)

Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Team

Insights unit or
business team

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Team Package can be used for all of these
Two multi-country studies

One single-country tracking study (monthly)

Nine to twelve ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Business

Small/medium-sized B2C or
professional service company

Talk to us
Business Package can be used for all of these
Quarterly multi-country studies

Two single-country tracking studies (monthly)

24 to 36 ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Enterprise

Multinational corporates or
professional services firms

Talk to us
Enterprise Package can be used for
Highly customized projects (e.g., multiple trackings, weekly multi-country ad hoc studies)

Research as you go

You have a one-off project or want to try out Appinio first?

What’s also included

Starter
Team
Business
Enterprise

Research Consulting

Not included in Research As You Go

Questionnaire quality check / feedback

Questionnaire programming

Full-Service Research

Customer Success

Not included in Research As You Go

Dedicated onboarding

Customer Success expert

Initial maturity & risk assessment

Platform

Included in Research As You Go

Unlimited user access to platform

Live Dashboard

Powerful, real-time analysis tool

Access our global consumer panels

Unlimited access to industry report data

Up to 80 questions per survey

20+ question types

Individual target groups (e.g. brand)

Specify age, gender & region

Photo/video recordings by participants

Filter by demographic attributes

Download formats (PPT, XLS, CSV)

Video, trailer & spot testing

Support for Climate Neutral companies

At Appinio, we strive for a climate-neutral company culture. For this reason, we would like to thank our customers for sharing this goal with us. For us, climate protection means identifying and quantifying the current sources of CO2 emissions within our own operations as a priority, with a goal which looks towards carbon neutrality.

One possible step towards these net zero goals is compensating for all current non-avoidable emissions in the short term with a climate protection project, i.e. to engage in projects elsewhere that offset our own CO2 emissions. This can be done, for instance, by planting forests. Even if this can only be a temporary solution in relation to the actual problem, it is a good first step.

Customers who have earned the “Carbon Neutral” label by working with the following service providers (even if it was initially achieved “only” through compensation) should also be rewarded by us:

Appinio offers 10% additional bonus credits on all Research Plans to all clients holding any of the certificates listed above.

How many credits do I need?

Price calculator

Country

Participants

Number of questions (max.)

Male Female

Quotation

Age

Quotation

Target group

Number of participants: 1000

Base price: Germany 2 Credits

Number of questions: 0.5 Credits

Filter by gender: 0.5 Credits

Filter by age: 0.5 Credits

Target group: 0.5 Credits

ㅤ = 2 Credits x 1000 Participants

Total price 2000 Credits

Customer-centric brands trusting Appinio

Frequently Asked Questions

Where is Appinio available?

We are where your target consumers are. Appinio conducts market research in 90+ countries globally.
When do I get my results?

Completion time depends on the target group and can range from a few minutes up to several days. Most surveys are completed on the same day they are launched.
Who answers my survey?

At Appinio, we have our own panel of highly engaged, intrinsically motivated respondents, which guarantees a superior quality of data and industry-best turnaround time. After a target audience is defined, the corresponding members of our panel are reached automatically. You can rely on our Client Relations specialists and dedicated Research Consultants to help you define the right target demographics and the ideal sample size.
What do the results look like?

Your results will be presented in the form of beautiful interactive charts that you’ll find in the dashboard. Analyse and filter your results by age, gender or any other criteria you’d like. Play around with your results, filtering each question to get the insights you need. Create links & export customised reports to share with your colleagues.
Do you offer support in setting up surveys?

Of course we do! Our dedicated market research experts will guide you through every step of the way. Prefer doing it on your own? Easy! Appinio can be used as a full DIY tool as well as a full-service research agency.
Can I export the results?

In addition to analysing results directly in our dashboard, results can be exported via individual PowerPoint presentations, XLS and CSV files.
Filtering, Randomisation, Quotations etc.

We offer all the features you expect from a modern, digital market research tool, i.e. filtering, piping, randomisation of questions or answers, or target group quotation. The various different question types include single/multiple choice, ranking, slider, scales, free text, images, video, but also specific mobile-only question types, such as prompting the participants to take a picture.
What is your pricing?

Pricing is calculated on a per-participant basis. The price per participant depends on the target group you chose and on the length of your survey. Let’s talk to get an estimate for your project now.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

6 reasons for using Appinio

Global Reach

Over 2.3 million new opinions from our global panels every day
Speed

Up to 1000 completes in just 10 minutes
Price

End-to-end automation and mobile technologies enable market research at a fraction of the usual cost
Targeting

+1200 characteristics per participant and access to Millennials & Gen Z
Simplicity

No lengthy processes - with Appinio, anyone can carry out market research autonomously
Quality

Highest data quality through focus on user experience and intrinsic motivation