Our philosophy

We believe doing good drives business success

At Appinio, doing good isn’t an afterthought — it’s how we grow.

 

We believe that sustainable, ethical business practices build stronger companies and a better world. Our mission is to empower people and organizations to make informed, responsible decisions that create positive change.

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Our commitment

Startups

We offer a 10% discount for startups — because we believe innovation and sustainability should grow together.

Bonus credits

Clients with select certifications receive 10% bonus credits — a small way to reward shared purpose.

Donations

We double employee donations to selected charity projects, amplifying the collective impact of our team.

Environment

From planting trees for every client survey to offering users the opportunity to offset emissions, we embed environmental action into our daily operations.

Impact is at the core of our operations

Impact is part of our DNA — woven into how we build, operate, and grow.


We combine fiscal, social, and environmental responsibility to scale sustainably and transparently. Our initiatives go beyond compliance: they’re about accountability, progress, and creating measurable change for people and the planet.

 

We believe in transparency. That’s why we’ve integrated the Treeapp impact tracker directly into our app and website footer. This dynamic widget displays verified data on the trees and climate projects we have funded to date. The smart label in our footer tracks our page views—completely anonymously—and converts that traffic into planted trees. For every milestone of views we reach, trees are planted to offset the energy used to power your screen and the servers delivering this content. It is a simple way for us to ensure our growth online supports the growth of forests worldwide.

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What we achieved so far

  • 141k+

    trees planted since 2021

  • $20k+

    donated to more than 2 dozen global charities

  • 260+

    Appinioneers across 35+ nationalities

Why impact matters to us

We believe business growth and positive impact can go hand in hand.


Through responsible innovation, data-driven insights, and ethical governance, we’re building a blueprint for how high growth and sustainable business can coexist.

Read our Impact Report to see how we’re turning purpose into progress.