Discover the world of insights

Did you know that Sci-Fi and gaming fandoms now rival football’s popularity, especially among younger generations? 

The How Nerdy is Britain report reveals how beloved franchises like Pokémon, Super Mario, and Minecraft shape identities, provide escapism, and foster strong community bonds. Discover how brands can boost affinity by embracing the ‘nerdy’ side.

Find out more in the report!

Did you know that sports sponsorships are worth over $100bln globally, but women’s sports only accounts for 1% of sports sponsorships?

The Fame Gap report highlights that women’s sport is undervalued and underutilized. By investing in athlete’s fame, the value of women’s sports sponsorships can increase dramatically.

Find out how in the report.

The luxury landscape has changed drastically in the last 5 years, with a pivotal shift in audience share. By 2026 75% of consumers will be Gen Z and Millennials. This isn’t something to mull over for the future. It’s something brands need to take action on now.
This report rewrites the rules of luxury marketing and guides you through place, promotion, product and price.

Tightening purse strings and the rising price of games should be a killer combo for the gaming industry, shouldn’t it?
This report explores why that might not be the case; covering how much gamers are willing to spend on their favourite titles and why.
‘Log in’ and find out which game genres are most affected, how gamers prefer to purchase content and the features that help games to boss the battle for pocket share.

As we bid farewell to another year, let’s take a moment and reflect on the whirlwind of experiences that defined it. Explore how Brits experienced 2023 — career shifts, wanderlust, cultural escapes, and tech trends.

Discover the intriguing shift in Gen Z's preferences from digital to physical experiences in our latest report in collaboration with Posterscope. Dive into the world of Out-of-Home (OOH) advertising as the key bridge between the digital and physical realms, offering brands a powerful medium to connect with this dynamic audience. Download now and explore the untapped potential of OOH in building brand presence in the age of Gen Z.

The travel industry has seen its fair share of changes and challenges in recent years: from the ongoing impact of the COVID-19 pandemic to the growing awareness of sustainability concerns, there's much to unpack. We'll delve into the heart of these matters and provide you with a detailed look at how British travellers are navigating this dynamic landscape with the invaluable help of our expert, Jonas Upmann from HomeToGo.

With increasing demands for low and no-alcohol beverages, are consumer preferences moving away from alcoholic drinks and towards healthier options? Appinio partnered with leading creative and activation agency, TrunkBBI, to uncover the general purchase trends and preferences across generations regarding the new alternatives and what features are generating the buzz.

Dive headfirst into the exciting world of DIY and home improvement projects. Gain deep understanding on why so many consumers are rolling up their sleeves and be inspired by consumers' creative journeys. Let's embark on this home tour and uncover crafty insights!

Discover the not-so-secret life of pets with the latest Appinio Hype Train Report on Pets. Together with our expert Keef Yap from Yap Yap, we'll investigate how many Brits have furry, feathery or scale-y companions, what are their pets' favourite treats and spending behaviours of pet owners.

Unleash your inner child with the latest Appinio Hype Train Report on Toys and Games. We'll investigate purchasing habits and channels of Brits, what toys they buy and why. Join us and Sarah Gstrein, Global Product Director at tonies®, in this adventure.

Digitalisation and AI promise to revolutionise the healthcare industry, so how will the industry look like and are consumers ready to embrace it? We explore the new healthcare industry with Sanya Deshpande, Senior Manager Brand Partnerships at ŌURA, the smart ring makers.

The FIFA Women's World Cup is approaching, so together with Arianna Criscione, former professional player at Paris Saint-Germain and now Women’s Football Expert, we delve into the world of women's sports, the challenges faced by women athletes and consumers' perception of women's sports.

What are Brits planning for the festive season? Going on a trip? A subdued celebration due to the cost-of-living crisis? And what does their Christmas budget look like?