Discover the world of insights

Appinio tracks the purchasing behaviour of consumers in various industries at regular intervals. With our reports, we offer facts and figures free of charge for download.

UK Cost of Gaming Report 2024

Gaming

The Cost of Gaming in the UK

Tightening purse strings and the rising price of games should be a killer combo for the gaming industry, shouldn’t it?
This report explores why that might not be the case; covering how much gamers are willing to spend on their favourite titles and why.
‘Log in’ and find out which game genres are most affected, how gamers prefer to purchase content and the features that help games to boss the battle for pocket share.

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UK Hype Train #12 2023

Hype Train

2023: A Year in Review

As we bid farewell to another year, let’s take a moment and reflect on the whirlwind of experiences that defined it. Explore how Brits experienced 2023 — career shifts, wanderlust, cultural escapes, and tech trends.

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Gen Z: Digital Natives in the Physical World

Partnership

Gen Z: Digital Natives in the Physical World

Discover the intriguing shift in Gen Z's preferences from digital to physical experiences in our latest report in collaboration with Posterscope. Dive into the world of Out-of-Home (OOH) advertising as the key bridge between the digital and physical realms, offering brands a powerful medium to connect with this dynamic audience. Download now and explore the untapped potential of OOH in building brand presence in the age of Gen Z.

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UK Hype Train #11 2023

Hype Train

Travel & Tourism

The travel industry has seen its fair share of changes and challenges in recent years: from the ongoing impact of the COVID-19 pandemic to the growing awareness of sustainability concerns, there's much to unpack. We'll delve into the heart of these matters and provide you with a detailed look at how British travellers are navigating this dynamic landscape with the invaluable help of our expert, Jonas Upmann from HomeToGo.

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TrunkBBI x Appinio

Partnership

Higher or lower?

With increasing demands for low and no-alcohol beverages, are consumer preferences moving away from alcoholic drinks and towards healthier options? Appinio partnered with leading creative and activation agency, TrunkBBI, to uncover the general purchase trends and preferences across generations regarding the new alternatives and what features are generating the buzz.

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UK Hype Train #10 2023

Hype Train

DIY & Home Improvement

Dive headfirst into the exciting world of DIY and home improvement projects. Gain deep understanding on why so many consumers are rolling up their sleeves and be inspired by consumers' creative journeys. Let's embark on this home tour and uncover crafty insights!

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UK Hype Train #9 2023

Hype Train

Petconomy

Discover the not-so-secret life of pets with the latest Appinio Hype Train Report on Pets. Together with our expert Keef Yap from Yap Yap, we'll investigate how many Brits have furry, feathery or scale-y companions, what are their pets' favourite treats and spending behaviours of pet owners.

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UK Hype Train #8 2023

Hype Train

Toys & Games

Unleash your inner child with the latest Appinio Hype Train Report on Toys and Games. We'll investigate purchasing habits and channels of Brits, what toys they buy and why. Join us and Sarah Gstrein, Global Product Director at tonies®, in this adventure.

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Appinio FMCG Report UK 2023

FMCG

The FMCG Report: Food & Beverage

Get ready to get your business thrive with our latest market research report on FMCG. Dive into the fascinating world of consumer preferences, dietary choices, grocery shopping behaviour, and brand awareness within the FMCG industry with this immersive report.
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UK Hype Train #7 2023

Hype Train

Digital Healthcare

Digitalisation and AI promise to revolutionise the healthcare industry, so how will the industry look like and are consumers ready to embrace it? We explore the new healthcare industry with Sanya Deshpande, Senior Manager Brand Partnerships at ŌURA, the smart ring makers.

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UK Hype Train #6 2023

Hype Train

Women in Sports

The FIFA Women's World Cup is approaching, so together with Arianna Criscione, former professional player at Paris Saint-Germain and now Women’s Football Expert, we delve into the world of women's sports, the challenges faced by women athletes and consumers' perception of women's sports.

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Teengeist Report UK

Partnership

Teengeist: Into the minds of Gen Z

Explore the captivating world of Gen Z! Uncover their preferences, values, and digital behaviour, delving into hobbies, politics, social issues, and their relationship with influencers. Gain a global perspective from the UK, US, Germany, France, and China, and connect with the future-shaping generation.
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BigGroupxAppinio Korean Influencers Report 2023

Partnership

The impact of Korean Influencers in the UK and the US | Big Group x Appinio

Hallyu-lujah! Korean Influence and Influencers are making waves in the UK & US.
In partnership with Dr. Nethal Hashim from Big Group we explore how influencers act as a gateway to K-pop, K-beauty, BBQ and Korean Brands in Western markets.
 
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UK HypeTrain #5 2023

Hype Train

Subscription Economy

Subscription services like video and music streaming subscriptions, beauty boxes or meal kit subscriptions have made our life so much easier, so how many Brits are part of the subscription economy and subscribed to any of them?
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UK Hype Train #4 2023

Hype Train

Finance & Digital Banking

Personal finance is an essential part of our daily lives. Whether it's investing in stocks, retirement planning, paying off debt or maxing savings, financial literacy is crucial to achieving financial goals. 
But how much do Brits know about finance and financial products?
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UK Hype Train #3_2023

Hype Train

Gaming & Esports

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. 
So what's current state of gaming in the UK? Find out with the help our amazing expert, Amelia-Eve Warden from Samsung Europe.
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UK Hype Train #2 2023

Hype Train

Dating & relationships

Is Valentine's Day in or out? We took the opportunity to ask Brits all about their experiences in dating with the help our incredible expert, Jorge Bueso from Spark Networks.
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UK Hype Train #1 2023

Hype Train

Sports & Athleisure

How many Brits exercise regularly and why do they exercise? What kind of workout gears and equipment do they own? Appinio has the answers and so much more, check out the Appinio Hype Train Report.
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Appinio_Hype_Train Volume 19

Hype Train

Skin care

How are UK respondents taking care of their skin care needs? What products do they use, how often and how much do they spend on a typical month?
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UK_Amazon Shopper Report_Remazing

Partnership

UK Amazon Shopper Report Remazing x Appinio

Everything you need to know about the buying behaviour of the Brits when shopping on Amazon. Discover also the habits of French, German, Italian, Spanish and American buyers.
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Appinio Hype Train Volume 18

Hype Train

Christmas spending and travel plans

What are Brits planning for the festive season? Going on a trip? A subdued celebration due to the cost-of-living crisis? And what does their Christmas budget look like?

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Appinio Hype Train Volume 17

Hype Train

Oral and dental health

How difficult do UK respondents find getting a dentist appointment in the current climate? And what kind of tools and products do they use to take care of their oral and dental care? Do they care about sustainable alternatives to their regular products?
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Appinio Hype Train Volume 16 Cover

Hype Train

Habits around frozen foods

How often do UK respondents buy frozen foods? What brands of frozen food do they buy? Do they freeze food? Why? Are they freezing more foods due to the cost-of-living crisis and to avoid waste?
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Appinio Hype Train Volume 15

Hype Train

Breast Cancer Awareness Month

Are UK respondents aware of Breast Cancer Awareness Month? What are beliefs and misconceptions on breast cancer? And how do British women take care of their health?
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Retail Report UK Data

Retail

Retail Report 2022 — UK Data

Offline, online or both? Find out how British consumers shop and what's important to them when it comes to their shopping experience.
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Appinio Hype Train Volume 14

Hype Train

Sports consumption and sports betting

How many UK respondents follow sports? And how many play sports themselves? What is their opinion on equality in sports? Furthermore, how many UK respondents bet on sporting events?
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Appinio Hype Train Volume 13

Hype Train

Alcohol consumption after the summer break

How many UK respondents have had a tipple during the holiday? Are they now planning to reduce their alcohol consumption and are they interested in no- and low-alcohol drink?
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Appinio Future of Work 2022 UK Data

Future of Work

Future of Work Report 2022 — UK Data

The new normal! How has the pandemic affected our work life and how does the British workforce cope with that? 
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Appinio Hype Train Volume 12

Hype Train

Back to school and inflation

Are British parents ready for their kids to “go back to school”? How will the current environment affect spending on school supplies? How are British parents planning to deal with increasing prices?
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Appinio Hype Train Volume 11

Hype Train

Telcos and mobile service providers

How long have UK respondents been staying with the same mobile service provider? How much do they spend usually and what kind of extra services do they get with their provider?
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Appinio Hype Train Volume 10

Hype Train

Restaurant branded food products and meal kits

Do UK respondents buy restaurant brand products, like meal and recipe kits, or dressing, condiments? Why? Do they buy them on a whim or are they a staple in their food shop?
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Appinio Hype Train Volume 9

Hype Train

Streaming services and media consumption

How often do UK respondents use streaming services? What streaming services do they have access to? Would they mind watching ads while binge watching on their favourite show?
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Appinio Hype Train Volume 8

Hype Train

Dating shows: Love Island

How many UK respondents watch dating shows? Why do they watch them? Are they currently watching British sensation “Love Island”? And what brands do they associate to the show?
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FMCG Personal Care Report UK

FMCG

FMCG Personal Care Report UK

Learn about the buying behaviour of Brits, how important are brands and the role do they play in the purchasing decisions, what influence does the Covid crisis have, and more.
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Appinio Hype Train Volume 7

Hype Train

The automotive industry: e-Mobility

How many UK respondents drive an EV or a PHEV? What are common advantages and disadvantages of electric cars? Do UK respondents think EV will take over?
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Appinio UK Travel Spotlight

Spotlights

Travel Spotlight - UK

Trends of traveling, the evolution of travel in terms of Covid-19 and a possible post-pandemic scenario.
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Appinio Hype Train Volume 6

Hype Train

Cost-of-living crisis –saving and cutting back on expenses

How do Brits navigate the cost-of-living crisis? Are they cutting back and what are they cutting back? How worried are they about their and Britain’s financial situation?
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Appinio UK Fashion Spotlight

Spotlights

Fashion Spotlight - UK

Discover trends of fashion consumption, shopping behaviours, and the most talked about brands in the UK.
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Appinio Hype Train Volume 5

Hype Train

Podcasts

How many Brits do regularly listen to podcasts and when do they do so? Which categories are the most preferred ones and are ads perceived as annoying or relevant?
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UK Mental Health

Spotlights

Mental Health Spotlight - UK

From taboo to openness — mental health visibility has come a long way. As it stands, Britons might feel more comfortable talking about their mental health, but do they seek external help? What’s triggering their anxiety? Let’s take a look!
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Appinio Hype Train Volume 4

Hype Train

Sport and fitness routines

How many Brits exercise and why? How often and why do they do it? Are parents more likely to exercise? What sport is the most popular? And what brands come to mind when it comes to sportswear?
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Appinio Hype Train Volume 3

Hype Train

Happy Easter – Traditions and consumer behaviour in 2022

At home, in a restaurant or while traveling - how do Brits spend their Easter holidays? Who do they give presents to, how much do they spend, and do they currently prefer online or offline shopping?
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Appinio Hype Train Volume 2

Hype Train

The conflict in Ukraine - Brand attitudes and changes in consumer behaviour

How does the conflict in Ukraine affect consumers and what do they expect from brands? Furthermore, how concerned are they about rising prices due to the current circumstances?
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Appinio Hype Train Volume 1

Hype Train

Sustainable packaging

Sustainable packaging - How informed do Brits feel? What is perceived as sustainable, who bears the responsibility and what is valued when purchasing?
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UK Spotlight Christmas

Spotlights

Christmas Spotlight - UK

Here's how the Brits celebrate Christmas! See all about their preparation and traditions for the festive season.
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Crypto Spotlight

Spotlights

Crypto Spotlight - UK

Who is investing in cryptocurrencies and how open are Brits to the topic in general?
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