Education
Market Research Blog
Studies
Insights Blog
...
28.04.2026 | 6min read
Beyond Demographics: The power of psychographic target segmentation
Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales....
Read more
30.04.2026 | 16min read
Market research trends in the tech industry: What's changing in 2026
Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...
Read more
13.03.2026 | 26min read
Quota Sampling: Definition, Types, Methods, Examples
Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the...
Read more
...
13.04.2026 | 7min read
The UK Consumer Energy Crisis
At Appinio, our latest study of 1,000 UK adults reveals a nation defined by economic exhaustion. Unlike the US, where a hustle...
Read more
27.01.2026 | 8min read
How Nerdy is Britain?
When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
Read more
07.01.2026 | 15min read
Is the UK addicted to Ultra Processed Food?
As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
Read more