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09.06.2026 | 3min read
5 top takeaways from the Algorithmic Shopper® research
We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.
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01.06.2026 | 11min read
Appinio Conversations: Making the most of synthetic personas
Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....
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01.06.2026 | 3min read
Why Mental Availability insights stall – and how to fix it
Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations...
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17.06.2026 | 7min read
The Ultimate Open Goal? How The FIFA World Cup is Splitting UK Audiences
The FIFA World Cup 2026 has officially kicked off. Across the UK, pints are being poured, jerseys are on, and while England fans...
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03.06.2026 | 11min read
Why FMCG's biggest trust problem is the most mundane one
By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) ·
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03.06.2026 | 12min read
Half Your Shelf Just Became Negotiable
By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027)
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