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25.02.2026 | 13min read
Revolutionizing Brand Health with Mental Availability: key takeaways
Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...
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26.01.2026 | 5min read
Blending machine learning and human expertise for high-quality research data
At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...
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02.12.2025 | 4min read
Six career tips for market researchers in the AI era
Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...
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25.11.2024 | 8min read
How Nerdy is Britain?
When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
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21.08.2024 | 15min read
Is the UK addicted to Ultra Processed Food?
As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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01.08.2024 | 12min read
Can animation draw audiences back to the cinema?
Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....
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