Appinio Blogs on Research and Consumer Behavior
Education
Market Research Blog
Learn everything about different aspects of market research, such as survey design, data collection, and analysis. It includes articles on topics such as the benefits of using online surveys, methods like TURF, Kano and more.
Studies
Insights Blog
Appinio provides you with data insights on consumer behavior for different trends and industries. Learn about hypes and preferences in retail, media, travel industry and more.
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01.07.2026 | 10min read
How surveys can be built seamlessly for advanced research
When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things:...
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09.06.2026 | 3min read
5 top takeaways from the Algorithmic Shopper® research
We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.
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01.06.2026 | 11min read
Appinio Conversations: Making the most of synthetic personas
Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....
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29.06.2026 | 5min read
Behind the Scenes of the European Travel Trend Report 2026
8,231 respondents in 13 countries - the "European Travel Trend Report 2026" is much more than just a PR study. It is a strategic...
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19.06.2026 | 7min read
The Ultimate Open Goal? How The FIFA World Cup is Splitting UK Audiences
The FIFA World Cup 2026 has officially kicked off. Across the UK, pints are being poured, jerseys are on, and while England fans...
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03.06.2026 | 11min read
Why FMCG's biggest trust problem is the most mundane one
By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) ·
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