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21.05.2026 | 11min read
Making the most of synthetic personas
Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....
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19.05.2026 | 3min read
Why Mental Availability insights stall – and how to fix it
Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations...
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28.04.2026 | 6min read
Beyond Demographics: The power of psychographic target segmentation
Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales....
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13.04.2026 | 7min read
The UK Consumer Energy Crisis
At Appinio, our latest study of 1,000 UK adults reveals a nation defined by economic exhaustion. Unlike the US, where a hustle...
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27.01.2026 | 8min read
How Nerdy is Britain?
When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
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07.01.2026 | 15min read
Is the UK addicted to Ultra Processed Food?
As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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