20.10.2022 | 7min read
Pricing Analysis: The Gabor-Granger Method
Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's...
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06.03.2023 | 16min read
Sample size & margin of error: use Appinio's online calculators for bulletproof surveys
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...
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13.12.2022 | 18min read
Understanding Market Research: Everything You Need to Know About Market Research Methods
Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...
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23.11.2021 | 18min read
Coffee consumption in the UK - Appinio Study
Because nothing gets done without coffee, not even this blog post Poured down in a rush at breakfast or as a pick-me-up before...
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13.12.2022 | 17min read
Glowing skin is always in: the skincare market in the UK
Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment...
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03.08.2023 | 14min read
2023 FMCG Report: Unveiling Consumer Trends for the Food & Beverage Sector
What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yoghurt clusters? Is Dalgona...
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