Appinio Blogs on Research and Consumer Behavior
Education
Market Research Blog
Learn everything about different aspects of market research, such as survey design, data collection, and analysis. It includes articles on topics such as the benefits of using online surveys, methods like TURF, Kano and more.
Studies
Insights Blog
Appinio provides you with data insights on consumer behavior for different trends and industries. Learn about hypes and preferences in retail, media, travel industry and more.
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02.09.2026 | 27min read
What is Root Cause Analysis? Process, Tools, Examples
Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world...
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02.09.2026 | 40min read
What is Cost-Benefit Analysis? Definition, Examples
Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of...
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02.09.2026 | 29min read
What is a Longitudinal Study? Definition, Types, Examples
Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the...
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03.08.2026 | 8min read
The UK GLP-1 Reckoning: Private Budgets, High Hopes, and Fast Churn
GLP-1s (also widely known under their brand names Ozempic or Mounjaro) have moved from clinical curiosity to mainstream...
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27.08.2026 | 5min read
Behind the Scenes of the European Travel Trend Report 2026
8,231 respondents in 13 countries - the "European Travel Trend Report 2026" is much more than just a PR study. It is a strategic...
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19.06.2026 | 7min read
The Ultimate Open Goal? How The FIFA World Cup is Splitting UK Audiences
The FIFA World Cup 2026 has officially kicked off. Across the UK, pints are being poured, jerseys are on, and while England fans...
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