Appinio Blogs on Research and Consumer Behavior
Education
Market Research Blog
Learn everything about different aspects of market research, such as survey design, data collection, and analysis. It includes articles on topics such as the benefits of using online surveys, methods like TURF, Kano and more.

Studies
Insights Blog
Appinio provides you with data insights on consumer behavior for different trends and industries. Learn about hypes and preferences in retail, media, travel industry and more.

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20.10.2022 | 9min read
Pricing Analysis: The Gabor-Granger Method
Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's...
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06.03.2023 | 18min read
Sample size & margin of error: Appinio's online calculators for bulletproof surveys
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...
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13.12.2022 | 24min read
Understanding Market Research: Everything about Market Research Methods
Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...
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25.11.2024 | 8min read
How Nerdy is Britain?
When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
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21.08.2024 | 15min read
Is the UK addicted to Ultra Processed Food?
As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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01.08.2024 | 12min read
Can Animation Draw Audiences Back to the Cinema?
Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....
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