Appinio's Blog

October 20, 2022

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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October 20, 2022

Implicit Association Testing (IAT)

1.Introduction 95 percent of all purchasing decisions are made subconsciously. This is the result of numerous studies in brain res...

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October 20, 2022

7 Steps to a Successful Target Audience Analysis

Introduction Demanding online enthusiast or internet-savvy PR consultant? Single top earner or family man from the working class? ...

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October 20, 2022

Competetive Analysis

Introduction A cycling race is a competition par excellence for athletes. They start shoulder to shoulder on command, fight their ...

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October 20, 2022

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Introduction Finding the optimal price for a product or service is a major challenge for companies. How high is the maximum price ...

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October 20, 2022

The Survey Guide - How to Design a Professional Questionnaire

Introduction Questionnaires are the core of market research. With the help of a good questionnaire, exciting insights into the min...

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October 20, 2022

Quality Criteria of a Survey for Market Research

Introduction Market research studies serve companies as a basis for better decision-making. Whether advertising campaigns for a ne...

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October 20, 2022

Measuring Brand Image

Introduction Volkswagen. Coca-Cola. Burger King. What do consumers associate with these brands? Is it great cars or the emissions ...

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October 20, 2022

Design-Test: How to test a Design properly?

Introduction Corporate logo, claim, out-of-home advertising, online ads or packaging - in the most cases it is not easy to communi...

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