June 1, 2023
SWOT analysis - What is and how to conduct it?
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February 28, 2023
Sample size & margin of error: use Appinio's online calculators for bulletproof ...
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...
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December 13, 2022
Understanding Market Research: Everything You Need to Know
Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...
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October 20, 2022
How to use HR surveys?
Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...
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October 20, 2022
Implicit Association Testing (IAT)
95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...
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October 18, 2022
The Survey Guide - How to Design a Professional Questionnaire
Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...
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October 18, 2022
Pricing Analysis: The Van Westendorp Price Sensitivity Meter
Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance b...
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October 17, 2022
Competitive Analysis
In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...
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October 17, 2022
7 Steps to a Successful Target Audience Analysis
Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are...
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