
August 15, 2023 | 10min read
The Ansoff Matrix: Exploring Growth Opportunities
Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...
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February 28, 2023 | 18min read
Sample size & margin of error: Appinio's online calculators for bulletproof surv...
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...
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August 15, 2023 | 9min read
The Semantic Differential Scale: The Power of Perceptions in Market Research
Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...
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