Appinio's Market Research Blog

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August 16, 2023 | 11min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 16, 2023 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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March 6, 2023 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surv...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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The power of market research: How McCain conquered the market with CEPs

14.10.2025 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...
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 Smart buying moments: How CEPs grow your brand

14.10.2025 | 6min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...
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 Market Research Fails

14.10.2025 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and...
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 Mystery shopping is a market research method that allows companies to check their own customer service and customer experience

16.08.2023 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?
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 The Ansoff Matrix lets you explore market penetration, development, diversification, and product strategies

16.08.2023 | 11min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then...
Read more
 Measure perceptions, improve brand perception, and optimise strategies with the Semantic Differential Scale.

16.08.2023 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and...
Read more
 Regression analysis: precise market analyses with Appinio

03.07.2023 | 8min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts...
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 Woman sitting at her laptop with coffee in her hand

03.07.2023 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target...
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 The Delphi method creates clearer forecasts than the ancient oracle through multi-stage question rounds.

22.06.2023 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative...
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 Coworkers conducting a target market expansion and segmentation workshop

01.06.2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies...
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 Two people viewing charts

06.03.2023 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surveys

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...
Read more
 People at the table on laptops

13.12.2022 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...
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