Appinio's Market Research Blog

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January 26, 2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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January 26, 2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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January 8, 2025 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surv...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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What is Root Cause Analysis Process Tools Examples

02.09.2026 | 27min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world...
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 What is Cost Benefit Analysis Definition Examples

02.09.2026 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of...
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 What is a Longitudinal Study Definition Types Examples

02.09.2026 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the...
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 What Is a Cross Sectional Study Design Uses Examples

02.09.2026 | 26min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a...
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 What is Benchmarking Definition Software Examples

28.08.2026 | 29min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking...
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 What is Trend Analysis? Definition, Formula, Examples

01.09.2026 | 37min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that...
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 What is Stratified Random Sampling Definition Method Examples

01.09.2026 | 29min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands...
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 How to Calculate Statistical Significance Examples

28.08.2026 | 38min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance...
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 Close-Ended Questions Definition Types Examples

28.08.2026 | 32min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or...
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 How to Ask Open-Ended Questions? Examples, Advantages

28.08.2026 | 19min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the...
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 How to Come Up With a Brand Name Examples

28.08.2026 | 44min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in...
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 What is Brand Equity Definition Model Measurement Examples

28.08.2026 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to...
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