February 28, 2023 | 16min read
Sample size & margin of error: use Appinio's online calculators for bulletproof ...
Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...
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October 18, 2022 | 7min read
Pricing Analysis: The Van Westendorp Price Sensitivity Meter
Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance bet...
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October 20, 2022 | 6min read
Pricing Analysis: The Gabor-Granger-Method
Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...
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