Appinio's Market Research Blog

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January 26, 2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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January 26, 2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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February 24, 2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and produc...

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How to choose a Market Research Platform: Asking the right questions

12.11.2026 | 17min read

How to choose a Market Research Platform: Asking the right questions

Most market research platforms can put a survey in front of respondents. That is not where they differ.
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 Webinar Recap: Validating AI Features – Succeed at AI Pricing with KANO & Credits

14.10.2026 | 7min read

Webinar Recap: Validating AI Features – Succeed at AI Pricing with KANO & Credits

Anyone looking to integrate AI features into B2B software or HR tech quickly runs into a fundamental hurdle: Traditional flat...
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 What is a Heatmap? Types, How It Works, Examples

12.11.2026 | 33min read

What is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that...
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 What is Correlation Analysis? Definition, Process, Examples

02.10.2026 | 29min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking...
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 What is Sentiment Analysis Guide Tools Uses Examples

25.09.2026 | 30min read

What is Sentiment Analysis? Guide, Tools, Uses, Examples

Have you ever wondered how businesses can understand what people really think about their products or services just by analyzing...
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 What is Convenience Sampling Definition Method Examples

25.09.2026 | 31min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you...
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 What is Data Collection Methods Types Tools Examples

24.09.2026 | 33min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is...
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 What is Voice of the Customer VoC Program Examples

24.09.2026 | 33min read

What is Voice of the Customer (VoC)? Program, Examples

Understanding the true voice of your customers is more important than ever in today's competitive landscape. Voice of the...
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 What is Predictive Modeling Definition Types Techniques

22.09.2026 | 29min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the...
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 What is Qualitative Observation Definition Types Examples

22.09.2026 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation...
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 8 Types of Research Bias and How to Avoid Them?

22.09.2026 | 38min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might...
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 What Is Sampling Bias Definition Types Examples

22.09.2026 | 23min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer...
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