Appinio's Market Research Blog

February 24, 2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and produc...

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January 27, 2026 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

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January 26, 2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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January 26, 2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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January 26, 2026 | 9min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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January 26, 2026 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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January 26, 2026 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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January 26, 2026 | 13min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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January 8, 2025 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surv...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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January 26, 2026 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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February 3, 2026 | 8min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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February 24, 2026 | 10min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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