Appinio's Market Research Blog

January 26, 2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers to...

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December 2, 2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time insig...

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February 23, 2026 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating McCain...

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February 23, 2026 | 6min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind at...

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February 24, 2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and produc...

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January 27, 2026 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

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January 26, 2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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January 26, 2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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January 26, 2026 | 9min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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January 26, 2026 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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January 26, 2026 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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January 26, 2026 | 13min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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