February 24, 2026 | 8min read
4 Steps to a Concept Testing Survey
Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...
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January 26, 2026 | 10min read
Brand Awareness Survey
Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...
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February 3, 2026 | 5min read
Campaign Tracking: How to Measure Advertising Effectiveness
Objective of Campaign Tracking Advertising is an integral part of brand communication and can have various purposes. Typical adver...
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April 28, 2026 | 12min read
A Short Guide for Brand Tracking
Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.
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January 26, 2026 | 7min read
Pricing Analysis: The Gabor-Granger-Method
Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...
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