Appinio's Market Research Blog

June 8, 2026 | 6min read

Beyond Demographics: The power of psychographic target segmentation

Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales. Demo...

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April 30, 2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just abou...

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March 13, 2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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August 25, 2026 | 14min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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February 3, 2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance be...

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September 4, 2026 | 5min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become a...

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January 26, 2026 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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January 26, 2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers to...

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December 2, 2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time insig...

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August 25, 2026 | 10min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating McCain...

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August 25, 2026 | 7min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind at...

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February 24, 2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and produc...

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