Who we are
We started Appinio with the mission to shake up the insights industry by making it effortless to run powerful, effective market research. Today, our mission remains the same. At Appinio, we combine a powerful and easy-to-use AI-powered research platform with flexible, on-demand expert guidance to help you answer the questions that matter most to your business. Every day, we help brands understand how consumers think. We remove guesswork from business decisions with high-quality data that answers the questions that matter most.
“When market research is fast, powerful, and effortless, it becomes the foundation for true customer centricity and decentralized decision-making. It’s no longer a specialist tool — it’s becoming a daily habit in the modern workplace.”

Max Honig
Co-Founder, CEO









“We built Appinio to make market research effortless - so every team, in every company, can make smarter decisions, every day.”

Jonathan Kurfess
Founder & Chairman
The people at the heart of everything we do
We are a remote-first company, hiring the best talent from across the globe to make them available to your business.
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270+
Appinioneers
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40+
nationalities
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15+
countries
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20+
home / office pets
Our Leadership Team








We live by our values
Be positive
We are known for our positive, can-do attitude, compassion, and ego-free mindset. We celebrate everyone’s individual strengths and treat each other with respect at all times.Think 10x
At Appinio, we’re here to leave a mark. We’re passionate about what we do, challenge the status quo, and never settle for mediocrity. We embrace the change we create and look ahead to the future.Show that you care:
We truly care about our team, our clients, and what’s best for Appinio. We also care about people and are mindful of environmental and societal challenges. For us, entrepreneurial success and social responsibility go hand in hand.Own your results:
We are all entrepreneurs and we take ownership of our mission's success. We are bold, proactive, and continuously drive the company forward. We never say, "That's not my job."