We built Appinio because we believed that traditional market research was broken: too slow, too expensive, too complex and yet the data quality was poor, as the respondents were primarily driven by monetary incentives.
Founder & Chairman
“I remember noticing this for the first time when I was an intern at an FMCG company – I had no clue about the market I was working in and found myself constantly in search of consumer insights to validate my ideas. And guess what? There was no quick, easy and reliable way of doing so! My 23-year-old, naive self thought there has to be a better solution. So I got together with Max (CEO) and Kai (CTO), and that’s how the idea for Appinio's all-in-one, real-time market research solution was born.
Fast-forward 8 years, and we're providing consumer data in real time to over 2000 happy clients – people just like me back in my FMCG days (except thanks to Appinio they actually think market research is exciting, not inefficient and boring)."
What makes us unique
Be positive 🌟
Good vibes only. We are known for our positive can-do attitude, our compassion and ego-less behavior. We value everyone for their individual strengths and treat everyone with respect at all times.
Own your results 💪🏼
At Appinio we are all entrepreneurs and take responsibility for the success of our mission. We are courageous, proactively seek ownership and constantly drive the company forward. We never say "that's not my job."
Think 10x 🚀
We work at Appinio to leave a mark. We are passionate about our work, constantly challenge the status quo and never settle for mediocre. We embrace the future change that we create.
Show that you care ❤️
We genuinely care for our team, our clients and always seek what is best for Appinio. Beyond that, we care for other people and are aware of environmental and societal challenges. For us, entrepreneurial success and social responsibility can go hand in hand.
Our journey in numbers
(we like numbers)
Founded in 2014 in Hamburg
Growing sustainably and independently - no VC money
From 20 to 180 employees in 2 years
Over 2.000 happy Clients
1.8 billion opinions shared
(stop, you're making us blush)
Forbes 30 Under 30
Jonathan Kurfess – Media & Marketing
Watchlist – 100 Gründer, Macher & Kreative
Top European Business Startup
German Accelerator Program
Best of Mobile
Winner – Enterprise solutions B2B
Best of Hamburg