What makes us tick

At Appinio we want to make the world a little bit more fact-based. Every day we bring brands and consumers closer, helping them understand one another better through an unbiased exchange of opinions. This helps businesses eliminate guesswork from everyday decision-making and lets literally anyone get instant answers and feedback from thousands of people in minutes (for free).
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Want to get to know the UK team better?

  • Can’t blame you, we’re a fun bunch! We’re one of Appinio's newer international teams. Leading the UK expansion is our Managing Director Andrea Villani, Michael Drinkwater keeps our UK clients happy as Head of Customer Success and Sophie Locke is spreading the word about Appinio as our Growth Manager.

  • There are plenty of fresher faces too! Including our fantastic consulting team; Sammi Chang, Zach Kemp-Hall, Rhys Hillan and Alexandra Anoja. Plus our client relations team William Sohler and James Phillips. The team is continuing to grow and help UK businesses understand their consumers better.

Our story

We built Appinio because we believed that traditional market research was broken: too slow, too expensive, too complex and yet the data quality was poor, as the respondents were primarily driven by monetary incentives.

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Jonathan Kurfess

Founder & Chairman

“I remember noticing this for the first time when I was an intern at an FMCG company – I had no clue about the market I was working in and found myself constantly in search of consumer insights to validate my ideas. And guess what? There was no quick, easy and reliable way of doing so! My 23-year-old, naive self thought there has to be a better solution. So I got together with Max (CEO) and Kai (CTO), and that’s how the idea for Appinio's all-in-one, real-time market research solution was born.

Fast-forward to today, and we're providing consumer data in real time to over 2,600 happy clients – people just like me back in my FMCG days (except thanks to Appinio they actually think market research is exciting, not inefficient and boring)."

Want to get to know the UK team better?

  • Can’t blame you, we’re a fun bunch! We’re one of Appinio's newer international teams. Leading the UK expansion is our Managing Director Andrea Villani, Michael Drinkwater keeps our UK clients happy as Head of Customer Success and Sophie Locke is spreading the word about Appinio as our Growth Manager.

  • There are plenty of fresher faces too! Including our fantastic consulting team; Sammi Chang, Zach Kemp-Hall, Rhys Hillan and Alexandra Anoja. Plus our client relations team William Sohler and James Phillips.

What makes us unique

  • Be positive 🌟

    Good vibes only. We are known for our positive can-do attitude, our compassion and ego-less behavior. We value everyone for their individual strengths and treat everyone with respect at all times.

  • Own your results 💪🏼

    At Appinio we are all entrepreneurs and take responsibility for the success of our mission. We are courageous, proactively seek ownership and constantly drive the company forward. We never say "that's not my job."

  • Think 10x 🚀

    We work at Appinio to leave a mark. We are passionate about our work, constantly challenge the status quo and never settle for mediocre. We embrace the future change that we create.

  • Show that you care ❤️

    We genuinely care for our team, our clients and always seek what is best for Appinio. Beyond that, we care for other people and are aware of environmental and societal challenges. For us, entrepreneurial success and social responsibility can go hand in hand.

Our journey in numbers (we like them a lot)

  • 2014

    Appinio was founded in Hamburg

  • 0 € VC

    Growing sustainably and independently – no VC money

  • >260

    great humans
    (and top experts)

  • 1.8 billion

    Opinions shared

Our data tells newsworthy stories

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Our awards

(stop, you're making us blush)

2022

Deutscher GrĂĽnderpreis

Rising Stars

2020

Forbes 30 Under 30

Jonathan Kurfess – Media & Marketing

2020

Business Punk

Watchlist – 100 Gründer, Macher & Kreative

2019

Gunnar-Uldall-Wirtschaftspreis

Winner

2017

Top European Business Startup

Pioneers Festival

2016

German Accelerator Program

Alumni

2015

Webfuture

AwardWinner

2015

Best of Mobile

Winner – Enterprise solutions B2B

2015

Best of Hamburg

Winner

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