Appinio's Market Research Blog

October 20, 2022 | 8min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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October 20, 2022 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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October 20, 2022 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022 | 10min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 20, 2022 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company.

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October 20, 2022 | 12min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

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October 20, 2022 | 6min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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October 20, 2022 | 13min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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October 20, 2022 | 5min read

Logo-Test: How to Test a new Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...

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October 20, 2022 | 8min read

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...

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October 20, 2022 | 10min read

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Objective of Campaign Tracking Advertising is an integral part of brand communication and can have various purposes. Typical adver...

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