Appinio's Market Research Blog

January 8, 2025 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surv...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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January 26, 2026 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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February 3, 2026 | 8min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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February 24, 2026 | 10min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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January 26, 2026 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

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January 26, 2026 | 12min read

Competitive Analysis : Methods and Examples

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

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January 26, 2026 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

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January 26, 2026 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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January 26, 2026 | 8min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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January 26, 2026 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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January 26, 2026 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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January 26, 2026 | 10min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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