Appinio's Market Research Blog

September 1, 2026 | 23min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range? Un...

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September 1, 2026 | 29min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to product...

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September 1, 2026 | 31min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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September 1, 2026 | 12min read

What is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making? That'...

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September 1, 2026 | 13min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where second...

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August 28, 2026 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

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August 13, 2026 | 15min read

A day in the life of a Research Consultant

There are many versatile career paths, but few combine client-facing project management with deep expertise in research methodolog...

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August 4, 2026 | 20min read

The 6 best Brand Trackers: Which one actually measures your Brand's Health?

Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the q...

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July 17, 2026 | 11min read

How surveys can be built seamlessly for advanced research

When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things: ...

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June 9, 2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.

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July 17, 2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales. I...

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June 1, 2026 | 3min read

Why Mental Availability insights stall – and how to fix it

Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations th...

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