October 20, 2022 | 12min read
Conjoint Analysis: a comprehensive practical guide
Product development and market establishment pose significant challenges for many companies.
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October 20, 2022 | 6min read
Preference measurement: Maximum Difference Scaling
As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...
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October 20, 2022 | 13min read
Measuring Customer Satisfaction
Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...
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October 20, 2022 | 5min read
Logo-Test: How to Test a new Logo?
Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...
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October 20, 2022 | 8min read
4 Steps to a Concept Testing Survey
Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...
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October 20, 2022 | 10min read
Brand Awareness Survey
Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...
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October 20, 2022 | 5min read
Campaign Tracking: How to Measure Advertising Effectiveness
Objective Advertising is an integral part of brand communication and can have various purposes. Typical advertising objectives are...
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October 20, 2022 | 11min read
A Short Guide for Brand Tracking
Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.
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October 20, 2022 | 7min read
Pricing Analysis: The Gabor-Granger-Method
Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...
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