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September 13, 2023 | 16min read

What Is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

September 13, 2023 | 16min read

What Is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

December 13, 2022 | 16min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

October 18, 2022 | 8min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

October 17, 2022 | 13min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are d...

22.09.2023 | 16min read

What Is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an...

20.09.2023 | 12min read

What Is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where...

18.09.2023 | 10min read

What Is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making?...

14.09.2023 | 18min read

What Is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus...

12.09.2023 | 18min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you...

07.09.2023 | 17min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to...

06.09.2023 | 22min read

What Is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the...

05.09.2023 | 17min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the...

16.08.2023 | 8min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and...

The Ansoff Matrix lets you explore market penetration, development, diversification, and product strategies

16.08.2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then...

Mystery shopping is a market research method that allows companies to check their own customer service and customer experience

16.08.2023 | 7min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective Evaluations

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the...

Regression analysis: precise market analyses with Appinio

03.07.2023 | 7min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts...

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