Appinio's Market Research Blog

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Grow your brand and sales market share with a Mental Availability Brand Health Tracking

15.07.2024 | 13min read

Revolutionizing Brand Health with Mental Availability: All Key Takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...
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Brand Development Definition Process Strategies Examples

26.06.2024 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a...
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Discover future flavors using Appinio predictive insights to stay ahead of consumer preferences.

18.06.2024 | 7min read

Future Flavors: How Burger King nailed Concept Testing with Appinio's Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding...
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What is a Pulse Survey Definition Types Questions

18.06.2024 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse...
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Pareto Analysis Definition Pareto Chart Examples

30.05.2024 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The...
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What is Systematic Sampling Definition Types Examples

28.05.2024 | 32min read

What is Systematic Sampling? Definition, Types, Examples

Ever wondered how researchers select a group of people or items to study from a larger population? Well, that's where systematic...
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Time Series Analysis Definition Types Techniques Examples

16.05.2024 | 30min read

Time Series Analysis: Definition, Types, Techniques, Examples

Ever wondered how businesses predict future trends or how meteorologists forecast the weather? The answer lies in time series...
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Experimental Research Definition Types Design Examples

14.05.2024 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect...
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Interval Scale Definition Characteristics Examples

07.05.2024 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these...
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What is Qualitative Observation Definition Types Examples

03.05.2024 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation...
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What is a Perceptual Map and How to Make One Template

02.05.2024 | 32min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers?...
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Targeted Advertising Definition Benefits Examples

25.04.2024 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's...
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