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November 25, 2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

November 25, 2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

December 13, 2022 | 16min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

October 18, 2022 | 9min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

October 20, 2022 | 12min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

29.11.2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In...

27.11.2023 | 27min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and...

24.11.2023 | 39min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's...

23.11.2023 | 37min read

What is Descriptive Statistics? Definition, Types, Examples

Have you ever wondered how we make sense of the vast sea of data surrounding us? In a world overflowing with information, the...

22.11.2023 | 28min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world...

17.11.2023 | 26min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to...

16.11.2023 | 37min read

How to Conduct an Industry Analysis? Steps, Template, Examples

Are you ready to unlock the secrets of Industry Analysis, equipping yourself with the knowledge to navigate markets and make...

09.11.2023 | 31min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is...

07.11.2023 | 28min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking...

03.11.2023 | 32min read

What Is Thematic Analysis and How to Do It Step-By-Step?

Have you ever wondered how researchers make sense of the rich tapestry of qualitative data they gather from interviews, surveys,...

02.11.2023 | 32min read

What Is Gap Analysis? Steps, Template, Examples

Are you striving to bridge the divide between where your business currently stands and where you aspire it to be? Gap Analysis...

What Is FMCG Fast Moving Consumer Goods A Guide

31.10.2023 | 32min read

What Is FMCG (Fast Moving Consumer Goods)? A 2023 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving...

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