Appinio's Market Research Blog

Our newest blog post
Our most popular blog posts

January 14, 2025 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

Read more

January 13, 2025 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

Read more

August 12, 2024 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

Read more

All blog posts
Career tips for market researchers

27.01.2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...
Read more
 MRMW 2025 Appinio booth

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...
Read more
 Smart buying moments: How CEPs grow your brand

23.02.2026 | 5min read

Smart buying moments: How CEPs help your brand grow

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...
Read more
 The power of market research: How McCain conquered the market with CEPs

23.02.2026 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...
Read more
 Blending machine learning and human expertise for high-quality research data

26.01.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...
Read more
 Trustly uses Appinio’s insights to revolutionize utility bill payments

02.12.2025 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...
Read more
 Track Your Customer Retention & Brand Metrics for Post-Holiday Success

20.03.2025 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you...
Read more
 Creative Checkup – Optimize Advertising Slogans & Creatives for maximum ROI

30.10.2025 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only...
Read more
 Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

14.01.2025 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black...
Read more
 Beyond Demographics: Psychographic Power in target group identification

20.03.2025 | 9min read

Beyond Demographics: Psychographics power in target group identification

It’s the season of challenges and opportunities. The pressure to stand out, create resonant campaigns, and target the right...
Read more
 What is Convenience Sampling Definition Method Examples

14.01.2025 | 32min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you...
Read more
 Finding the Optimal Price for Your Black Friday & Christmas Promotions

10.11.2025 | 9min read

Finding the optimal price for your Black Friday & Christmas promotions

During the Holiday season, the stakes and opportunities for your business are higher than ever. Black Friday and Christmas can...
Read more
1 2 3 4 5
...
Next

Let us convince you!

Schedule a demo now