December 13, 2022
Understanding Market Research: Everything You Need to Know
Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...
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December 13, 2022
Design-Test: How to test a Design properly?
It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...
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October 20, 2022
How to use HR surveys?
Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...
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October 20, 2022
The Survey Guide - How to Design a Professional Questionnaire
Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...
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October 20, 2022
Implicit Testing
95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...
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October 20, 2022
7 Steps to a Successful Target Audience Analysis
Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are...
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October 20, 2022
Competitive Analysis
A cycling race is a competition par excellence for athletes. They start shoulder to shoulder on command, fight their way up passes...
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October 20, 2022
Quality Criteria of a Survey for Market Research
Market research studies serve companies as a basis for better decision-making. Whether advertising campaigns for a new product, pr...
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October 20, 2022
Pricing Analysis: The Van Westendorp Price Sensitivity Meter
Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance b...
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