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July 15, 2024 | 14min read

Revolutionizing Brand Health with Mental Availability: All Key Takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

July 15, 2024 | 14min read

Revolutionizing Brand Health with Mental Availability: All Key Takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

December 13, 2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

October 26, 2023 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

October 30, 2023 | 32min read

What is FMCG (Fast Moving Consumer Goods)? A 2023 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving ...

15.07.2024 | 14min read

Revolutionizing Brand Health with Mental Availability: All Key Takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...

26.06.2024 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a...

Discover future flavors using Appinio predictive insights to stay ahead of consumer preferences.

18.06.2024 | 7min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding...

18.06.2024 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse...

30.05.2024 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The...

28.05.2024 | 32min read

What is Systematic Sampling? Definition, Types, Examples

Ever wondered how researchers select a group of people or items to study from a larger population? Well, that's where systematic...

16.05.2024 | 30min read

Time Series Analysis: Definition, Types, Techniques, Examples

Ever wondered how businesses predict future trends or how meteorologists forecast the weather? The answer lies in time series...

14.05.2024 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect...

07.05.2024 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these...

03.05.2024 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation...

02.05.2024 | 32min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers?...

25.04.2024 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's...

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