Appinio's Market Research Blog

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August 27, 2026 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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August 24, 2026 | 35min read

What is Applied Research? Definition, Types, Examples

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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August 19, 2026 | 36min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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All blog posts
The 6 best Brand Trackers: Which one actually measures your Brand's Health?

04.08.2026 | 20min read

The 6 best Brand Trackers: Which one actually measures your Brand's Health?

Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the...
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 How surveys can be built seamlessly for advanced research

17.07.2026 | 11min read

How surveys can be built seamlessly for advanced research

When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things:...
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 Agentic commerce

08.06.2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.
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 Appinio Conversations: Making the most of synthetic personas

08.06.2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....
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 Market research trends in the tech industry: What's changing in 2026

30.04.2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...
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 Career tips for market researchers

04.09.2026 | 5min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...
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 MRMW 2025 Appinio booth

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...
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 Smart buying moments: How CEPs grow your brand

25.08.2026 | 7min read

Smart buying moments: How CEPs help your brand grow

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...
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 The power of market research: How McCain conquered the market with CEPs

25.08.2026 | 9min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...
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 Blending machine learning and human expertise for high-quality research data

26.01.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...
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 Trustly uses Appinio’s insights to revolutionize utility bill payments

02.12.2025 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...
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 Track Your Customer Retention & Brand Metrics for Post-Holiday Success

20.03.2025 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you...
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