Appinio's Blog

December 13, 2022

Understanding Market Research: Everything You Need to Know

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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December 13, 2022

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

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October 20, 2022

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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October 20, 2022

Implicit Testing

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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October 20, 2022

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.   Whether they are...

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October 20, 2022

Competitive Analysis

A cycling race is a competition par excellence for athletes. They start shoulder to shoulder on command, fight their way up passes...

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October 20, 2022

Quality Criteria of a Survey for Market Research

Market research studies serve companies as a basis for better decision-making. Whether advertising campaigns for a new product, pr...

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October 20, 2022

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.   It involves striking a delicate balance b...

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