Appinio's Market Research Blog

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December 19, 2023 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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October 30, 2023 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

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May 14, 2024 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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MRMW 2025 Appinio booth

13.11.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...
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 The power of market research: How McCain conquered the market with CEPs

14.10.2025 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...
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 Blending machine learning and human expertise for high-quality research data

13.02.2025 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...
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 Trustly uses Appinio’s insights to revolutionize utility bill payments

04.11.2024 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...
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 Track Your Customer Retention & Brand Metrics for Post-Holiday Success

19.09.2024 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you...
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 Creative Checkup – Optimize Advertising Slogans & Creatives for maximum ROI

16.09.2024 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only...
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 Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

03.09.2024 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black...
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 Beyond Demographics: Psychographic Power in target group identification

03.09.2024 | 9min read

Beyond Demographics: Psychographics power in target group identification

It’s the season of challenges and opportunities. The pressure to stand out, create resonant campaigns, and target the right...
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 What is Convenience Sampling Definition Method Examples

29.08.2024 | 32min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you...
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 Finding the Optimal Price for Your Black Friday & Christmas Promotions

27.08.2024 | 9min read

Finding the optimal price for your Black Friday & Christmas promotions

During the Holiday season, the stakes and opportunities for your business are higher than ever. Black Friday and Christmas can...
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 What is Brand Architecture Models Strategy Examples

27.08.2024 | 35min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify...
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 What is Voice of the Customer VoC Program Examples

22.08.2024 | 32min read

What is Voice of the Customer (VoC)? Program, Examples

Have you ever wondered what your customers really think about your business? Understanding the true voice of your customers is...
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