Appinio's Market Research Blog

October 30, 2025 | 35min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify ...

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January 14, 2025 | 32min read

What is Voice of the Customer (VoC)? Program, Examples

Have you ever wondered what your customers really think about your business? Understanding the true voice of your customers is mor...

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January 14, 2025 | 31min read

What is Employee Experience (EX) and How to Improve It?

What makes employees truly happy at work? Is it the paycheck, the benefits, or something deeper? The concept of Employee Experienc...

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March 24, 2026 | 15min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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January 14, 2025 | 30min read

360-Degree Feedback: Survey, Process, Software, Examples

Have you ever wondered how you can get a complete picture of your performance at work beyond just what your boss thinks? That's wh...

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January 14, 2025 | 30min read

What is ANOVA Test? Definition, Types, Examples

Have you ever wondered how researchers determine if different groups in a study have significantly different outcomes? Analysis of...

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August 19, 2025 | 30min read

Environmental Analysis: Definition, Steps, Tools, Examples

Have you ever wondered how we can make better decisions to protect our environment and ensure a sustainable future? Environmental ...

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January 14, 2025 | 34min read

Marketing Mix: The 4 Ps of Marketing & How to Use Them?

Have you ever wondered what makes a marketing campaign successful and why some products seem to fly off the shelves while others g...

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January 14, 2025 | 26min read

Multistage Sampling: Definition, Guide, Examples

Have you ever wondered how researchers manage to study large, diverse populations without surveying every single person? Multistag...

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February 26, 2026 | 36min read

VRIO Framework: Definition, Analysis, Examples

Have you ever wondered what makes some companies stand out in a crowded market while others struggle to keep up? The secret often ...

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April 2, 2025 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a st...

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December 15, 2025 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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