Appinio's Market Research Blog

October 30, 2025 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only ab...

Read more

January 14, 2025 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black Friday,...

Read more

March 20, 2025 | 9min read

Beyond Demographics: Psychographics power in target group identification

It’s the season of challenges and opportunities. The pressure to stand out, create resonant campaigns, and target the right segmen...

Read more

January 14, 2025 | 32min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you ...

Read more

November 10, 2025 | 9min read

Finding the optimal price for your Black Friday & Christmas promotions

During the Holiday season, the stakes and opportunities for your business are higher than ever. Black Friday and Christmas can bri...

Read more

October 30, 2025 | 35min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify ...

Read more

January 14, 2025 | 32min read

What is Voice of the Customer (VoC)? Program, Examples

Have you ever wondered what your customers really think about your business? Understanding the true voice of your customers is mor...

Read more

January 14, 2025 | 31min read

What is Employee Experience (EX) and How to Improve It?

What makes employees truly happy at work? Is it the paycheck, the benefits, or something deeper? The concept of Employee Experienc...

Read more

April 16, 2026 | 15min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

Read more

January 14, 2025 | 30min read

360-Degree Feedback: Survey, Process, Software, Examples

Have you ever wondered how you can get a complete picture of your performance at work beyond just what your boss thinks? That's wh...

Read more

April 30, 2026 | 30min read

What is ANOVA Test? Definition, Types, Examples

Have you ever wondered how researchers determine if different groups in a study have significantly different outcomes? Analysis of...

Read more

April 30, 2026 | 32min read

Environmental Analysis: Definition, Steps, Tools, Examples

Have you ever wondered how we can make better decisions to protect our environment and ensure a sustainable future? Environmental ...

Read more

Prev
1 2 3 4 5 ...
Next

Let us convince you!

Schedule a demo now