Appinio's Market Research Blog

August 20, 2024 | 31min read

What is Employee Experience (EX) and How to Improve It?

What makes employees truly happy at work? Is it the paycheck, the benefits, or something deeper? The concept of Employee Experienc...

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August 19, 2024 | 15min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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August 15, 2024 | 30min read

360-Degree Feedback: Survey, Process, Software, Examples

Have you ever wondered how you can get a complete picture of your performance at work beyond just what your boss thinks? That's wh...

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August 13, 2024 | 30min read

What is ANOVA Test? Definition, Types, Examples

Have you ever wondered how researchers determine if different groups in a study have significantly different outcomes? Analysis of...

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August 8, 2024 | 30min read

Environmental Analysis: Definition, Steps, Tools, Examples

Have you ever wondered how we can make better decisions to protect our environment and ensure a sustainable future? Environmental ...

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August 6, 2024 | 34min read

Marketing Mix: The 4 Ps of Marketing & How to Use Them?

Have you ever wondered what makes a marketing campaign successful and why some products seem to fly off the shelves while others g...

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August 1, 2024 | 26min read

Multistage Sampling: Definition, Guide, Examples

Have you ever wondered how researchers manage to study large, diverse populations without surveying every single person? Multistag...

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July 30, 2024 | 36min read

VRIO Framework: Definition, Analysis, Examples

Have you ever wondered what makes some companies stand out in a crowded market while others struggle to keep up? The secret often ...

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June 26, 2024 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a st...

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June 18, 2024 | 7min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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June 18, 2024 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse survey...

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May 30, 2024 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The answ...

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