Appinio's Market Research Blog

April 10, 2024 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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April 10, 2024 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

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April 10, 2024 | 35min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex challenges...

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April 1, 2024 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the pr...

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March 31, 2024 | 29min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds t...

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March 31, 2024 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single individua...

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March 29, 2024 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns? Enter...

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March 27, 2024 | 28min read

What is Sampling Error? Definition, Types, Examples

Have you ever wondered why survey results sometimes differ from reality or why estimates based on a sample don't always match the ...

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March 26, 2024 | 27min read

Situational Analysis: Definition, Methods, Process, Examples

Ever wondered how businesses make strategic decisions? How do they navigate through complex environments and stay ahead of the com...

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March 25, 2024 | 32min read

What is Ad Hoc Analysis and Reporting? Process, Examples

Have you ever needed to find quick answers to pressing questions or solve unexpected problems in your business? Enter ad hoc analy...

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March 19, 2024 | 28min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the likelih...

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March 5, 2024 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to gai...

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